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Labo only sold 30% of it's initial shipment in Japan, didn't boost Switch sales
- Thread starter TI92
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Ok the upside it sold almost 100k in its first week. How many new ips did sell 100k in its first week in japan lately? Not that many.
I saw a few boxes at Walmart last night and was kind of surprised since it's new. Then again, I had no idea of how well it was selling and didn't pay close attention to it. It's just that new things normally sell out fast and Nintendo likes to create demand through short supply.
Yeah, I had a feeling this was going to be more of a slow burn rather than an explosion. Interested to see how sales went elsewhere.
OP
OP
Lots of Nintendo switch owners in my friend group now. Of those that actually heard about the labo none are interested and are honestly confused why it even exists. Seems like a bomba
If Nintendo's approaching this like a Toy and not a conventional game, then they're betting on holiday sales to do the trick with additional sets. In which case, these numbers aren't too surprising. It was actually #1 last week, so it's off to a decent start so far.
it's also a toy meant for kids which means the appeal will be limited
i expect labo to do better at christmas time than at launch. it's a toy being marketed as a toy. holding it to conventional software sales is going to prove people disappointed
i expect labo to do better at christmas time than at launch. it's a toy being marketed as a toy. holding it to conventional software sales is going to prove people disappointed
This is a cliche approach to pumping out toys, get it out, let it brew, see if it gains momentum then hope it explodes during the holiday. Anyone who dog piles Labo right now is a fool, it won't be a traditional seller if it sells.
I mean, duh. If it's successful, it will have a toy trajectory, so first week sales won't tell us much anyway. We'd need to wait till holiday season to know whether or not it stuck the landing.
Golden week starts soon.
This seems like too soon to start dooming and glooming like the Bayonetta thing
This seems like too soon to start dooming and glooming like the Bayonetta thing
Both kits cost more than full priced games and sold a combined total of ~120k. I doubt Nintendo is crying about it
Looks silly and overpriced to me, but I'm far from the target audience.
Never observed a huge toy product release have you? While April might be a bit early, it's likely to get some early hardcore sales, creations and advertising going. They will likely release another kit or two come august and then market all of them together near the holidays.
Shocking yes, unprecedented even!
It's a joke. God of War sold out on Amazon, leading to the funny situation where Amazon sales charts claimed that Labo was selling more than GoW for a short time.
The OP is pretty light on content. We have a media create thread that covers this.
It's not like it sold poorly
120k units of Labo sold in the first week. If sales drop and it fails to make a dent going forward then maybe it'll be an issue.
It's not like it sold poorly
The same reason tickle-me-Elmo launched in Spring the year it came out. You have to build to those big holiday sales, you can't expect them right out of the gate.
Completely annecdotally but amongst my group of friends it's mostly been a meh with some of my developer friends poking fun at it
To raise awareness for the run up to the holiday. It's a completely new type of idea that will take some time to catch on. Nintendo is probably hoping it has strong word of mouth as we get closer to the holidays.
Because it's a toy marketed towards children? Most of the current Switch ownership are adults.
The OP doesn't provide enough info to have a proper discussion. Not everyone is knowledgeable about the Japanese market.
Given that Golden Week is right around the corner, overshipping in FW is no surprise.
Given that Golden Week is right around the corner, overshipping in FW is no surprise.
Some people said it would. For those interested in Labo more than the concept of the Switch itself. I definitely saw this coming though. I think the people saying they'd use a Switch as a Labo machine were way off mark.
Labo did outsell God of War in Japan in the first week and will continue to do so. But this is the second thread that I opened today and the same user above trying to stir the pot about God of War and I can't help but laugh.
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Well its aimed at children, lets how it does in the upcoming months i wouldn't count Labo out yet
This really should have been a Holiday Release given that it's a Big Toy.
When we look back on Nintendo's missteps with Switch I think "Labo Releasing In April Instead Of November" will be the first item on the list.
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