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LeBron James Attempting to Trademark 'Taco Tuesday'

Oct 25, 2017
15,564
HOLY GUACAMOLE.

Complex said:
LeBron James has been excitedly posting on social media about his beloved "Taco Tuesday," but now he might be looking to make bank off the phrase. In a trademark application discovered by lawyer Josh Gerben, James' company, LBJ Trademarks LLC, has filed to trademark "Taco Tuesday" for posts on social media and a podcast of the same name.

The trademark application states that James is seeking rights to the phrase for "advertising and marketing services provided by means of indirect methods of marketing, communications, namely, social media, search engine marketing, inquiry marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels."

James first started to post about Taco Tuesday on his Instagram this summer, although he didn't exactly invent the phrase. The series has featured gems like an Anthony Davis appearance and a sneak peek at the Space Jam 2 jerseys.
 

Jag

Member
Oct 26, 2017
3,522
My man about to open up a chain of taco joints!
Good idea.

The trademark application states that James is seeking rights to the phrase for "advertising and marketing services provided by means of indirect methods of marketing, communications, namely, social media, search engine marketing, inquiry marketing, mobile marketing, blogging and other forms of passive, shareable or viral communications channels."
Bad idea.

Filing a TM application is dirt cheap, but I doubt it will register due to descriptiveness. He can still use it, he just can't prevent others from using it too. A better idea is LBJ Taco Tuesday or something like that.
 

Link

Member
Oct 26, 2017
2,073
Never going to be granted. Pretty much every Mexican/Latin restaurant or bar across the county uses the phrase.
 

kmfdmpig

The Fallen
Oct 25, 2017
3,277
As ridiculous as his pressure on the Cavs. to make Tristan Thompson a highly paid forward.
 

Raging Spaniard

Artist at EA Star Wars
Verified
Oct 25, 2017
1,844
Im barely not offended by the whole thing (I lived in Mexico for about 6 years, for context) but man, hes walking a reeeal thin line on that one
 

WedgeX

Member
Oct 27, 2017
4,454
I think we can all unite against the monopolization of Taco Tuesday by Lebron. Not today, my friend. Not today.
 

WoahW

Member
Oct 27, 2017
1,213
I’mma smack his hair line back to what is was 5 years ago. How can they even consider letting him trademark something that others have used for years
 

ecnal

Member
Oct 27, 2017
73
I don’t understand how the Lakers, LeBron and Jack in the Box haven’t linked up yet to resurrect the greatest game promo of all time.

WE WANT TACOS 🌮 🌮
 

rpg_fan

Member
Oct 27, 2017
92
Isn't it already trademarked?

-edit-
Yep, already trademarked by Taco John's who defend it rigorously.
 

Cipherr

Member
Oct 26, 2017
4,179
So? I guess I just wonder why this stuff gets attention when the athletes and artists do it.

Pat Riley did the same thing for "3 peat" back in the day, and IIRC the Bulls and everyone has to pay him when they use that term. I don't see anyone making a big deal about that. But let a player make a similar move and its all pearls clutched.
 

xxracerxx

Avenger
Oct 25, 2017
16,500
So? I guess I just wonder why this stuff gets attention when the athletes and artists do it.

Pat Riley did the same thing for "3 peat" back in the day, and IIRC the Bulls and everyone has to pay him when they use that term. I don't see anyone making a big deal about that. But let a player make a similar move and its all pearls clutched.
Taco Tuesday is a much more common phrase than 3 peat.
 

ZackieChan

Member
Oct 27, 2017
4,913
Good idea.



Bad idea.

Filing a TM application is dirt cheap, but I doubt it will register due to descriptiveness. He can still use it, he just can't prevent others from using it too. A better idea is LBJ Taco Tuesday or something like that.
How is Taco Tuesday descriptive of those services? Your “good idea” is the bad idea - that’s the descriptive one. Am I missing something?