It's gotten me and some friends, who never played the game, to suddenly look at it and watch the video leading up to it. So it's been somewhat effective just from my standpoint.
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Live Fortnite Pre Season 11 event starting now [Update: Still on Blackhole]
- Thread starter Gowans
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you sound addicted, it is good marketing and press. Everyone is talking about it.
It's extremely obnoxious, but the whole point of it is to drum up hype. The longer the game is offline the more excited people are going to be to jump back into it.
Seriously, even people on my work who constantly mocks Fortnite (just a dumb kid's game, boring, etc) are talking about the event and kinda curious about all this.
Impressions don't necessarily translate to long-term engagement and people who dropped it once are more likely to drop it again, so I really don't see the point you're going for here. Everyone is quick to shout "genius!" at Epic for basic economic strategies like artificial scarcity when the same effect could be achieved with much better communication.
It's absolutely obnoxious, but apparently you can't point that out without being addicted or entitled. GaaS type games pride themselves on communication and rolling updates and Fortnite/Epic tend to be phenomenal at this, so I will reasonably call out the one time I don't agree with their rollout/marketing. It's a holiday weekend, they didn't convey the length of time the game would be down for, and most were anticipating the new season by today.
It's perfectly fine that it's not out yet but let's stop pretending this is groundbreaking marketing. It's really only groundbreaking because it's a F2P game driving up serious verbal traffic but even then it's Fortnite, literally no other game in 2019 could pull this off.
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Yes I was corrected before, I somehow missed the player structures.
F that, I need a good night's sleep for midterms. See y'all on the other side.
It's a very simple point that people are making: Epic is earning millions in free media during server maintenance.
Media outlets are interested in covering a story about the world's most popular game being in some weird unplayable state with a black hole. Those same media outlets are not interested in reporting that season 11 will kick off on 10/15 after an extended maintenance window.
You can probably rest comfortably though because this same "event" is unlikely to be used again by Epic; you only have to suffer through one obnoxious 3-day weekend with no communication and no Fortnite 😬
Redownloading to check this out tonight. I missed out on quite a few events, but I guess I'll just and take part in this one. Crazy this game shows no signs of slowing down.
I wonder if this actually will be closer to a Fortnite "2." Like, will Epic finally push a lot of the changes they have clearly been wanting to make it easier, more approachable alongside a bunch of paradigmatic changes.. if so, could be just the thing to cement a whole new lead. I'm definitely fascinated.
My bad lol thought it said EST. Guess I've been staring at the black hole too long.
It happens man will be there soon enough tho 😂 haven't played this game since apex game out but shit they got me hyped!!!
How are you defining 'effective'? Because if it involves it being in the zeitgeist, this is probably their most effective end season yet.
I haven't been playing this game for a couple of seasons now. But my gf just sent me a news article explaining what's going on with the season-ending (which is bonkers reading it in the national news here) and it sounds absolutely insane and exciting. Wondering what they come up with.
Usual downtime is at 10, so it makes sense for something to happen at 9.
Seriously. I don't really care about Fortnite but my youngest son plays it religiously so it was pretty much impossible for me to not get sucked into this.
You answered your own question. It would've been easier to just put a message . A regular "tune in" message wouldn't cause the same reactions to people's characters and game menus been sucked into a blackhole and nothing else since.
Way more exposure.
The upcoming success of the game will depend on the quality of the update, not the length of the back hole.
And the maximum exposure they got was right when the servers went down, and the following two hours when people still expected something to happen. It is winding down ever since. Most of those people who are still actively waiting are bored out of their minds.
Also, it only works once:
And the maximum exposure they got was right when the servers went down, and the following two hours when people still expected something to happen. It is winding down ever since. Most of those people who are still actively waiting are bored out of their minds.
Also, it only works once:
My son and I have redownloaded Fortnite. I'm a sucker for stuff like this. Neither of us want to miss out so this black hole thing has worked on us.
Hopefully we can have some fun with the game when it returns.
This event reminded me massively of the movie Truman Show when they had to cut transmission when Truman vanishes. Millions of people ended up watching a blank screen hoping for something to happen which is what we're seeing here. It's amazing marketing. It even made the front page of BBC news and last night when I was out for dinner I heard aN old couple talking about it over their food.
Hopefully we can have some fun with the game when it returns.
This event reminded me massively of the movie Truman Show when they had to cut transmission when Truman vanishes. Millions of people ended up watching a blank screen hoping for something to happen which is what we're seeing here. It's amazing marketing. It even made the front page of BBC news and last night when I was out for dinner I heard aN old couple talking about it over their food.
Yeah, an announcement beforehand wouldn't have had nearly the same level of impact.
I thought the numbers corresponded to the words from the visitors quote. Does anyone have the quote and what the current message is according to the translation?
Last chance for something meaningful in 22 minutes, if nothing happens I'm peacing out for the day lol ain't nobody got time for this nonsense
iirc patch notes are typically at 10 AM, and it seems a lot of streamers are up when it's the middle of the night in the US so 🤷♀️
Yea, me too will be there to see if something happens, could be, but it also could've been the past 3-4 instances where I waiting for something to happen at the round hour.
I'm at work and if it goes live I can't even play for the next 8 hours. Just so triggered by all this lol.
Here goes nothing
and nothing happened, lmao
edit: apparently downtime started ? Strange that nothing would happen on stream. Could be it happens at :05 though 😴
and nothing happened, lmao
edit: apparently downtime started ? Strange that nothing would happen on stream. Could be it happens at :05 though 😴
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