Saw it on Twitter last night, through this much better suggestion:
But, regardless: I was expecting it to be for FWBs, and was scrolling down wondering how ridiculously expensive it was going to be for something you buy in such a casual relationship. Aaaaand then I was blindsided by the word
wife.
Listen, not exactly a relationship expert here. But I feel like you should probably actually talk about your sex drive with your SO instead of offloading that on needlessly expensive technology? Especially as people have pointed out that it's not exactly any better when your partner never actually reciprocates the tapping. That just makes the problem worse.
Watched the video pitch.
Made by a married couple, 15 years. Apparently she's a marriage counselor.
I guess they mean well, but when they start breaking it down to science, that's where I check out.
I think she said she
managed a family/marriage counseling center, not that she was a counselor herself?
"DESIRE MAY BE CANCELED USING A 4 SECOND BUTTON HOLD"
Someone posting this image on Twitter was honestly the best part of it, I'd missed it at first.
Judging by their graph, it doesn't seem like this is made for people who aren't having sex or aren't communicating, like many seem to assume from the comments.
It's basically assuming in a healthy relationship people are going to be having sex when at least one person is really in the mood and the other person is at least somewhat in the mood. Their hypothesis is that there is a whole "zone" that intersects where both people have at least an interest in having sex but it just doesn't happen. I assume this would also be for long term relationships where people are busy or maybe regular sex is infrequent to where a chance to sync up when both people are at least moderately in the mood would mean more frequent sex, hypothetically as long as they are in the mood enough to press the button.
I can at least see the purpose behind it and can imagine scenarios where it could potentially help couples get past that slightly awkward bit of interaction that might routinely discourage some intimacy. This is all assuming they have a baseline of a healthy-ish relationship to begin with.
This doesn't totally line up with the video explaining why it was made, though- him fearing rejection and not wanting to stress her out by asking.
Which, frankly: love a 2 minute long pitch video when within the first minute the person pitching has acknowledged how unnecessary the product is.