The only times Magic did this were the Weatherlight Saga (which was dogshit) and the Gatewatch (Which was better executed, but still still mostly dogshit).
The rest of Magic's stories have always been pretty self-contained to their respective settings. Even more referential stories like the Time Spiral trilogy are still not really a continuation of an ongoing story.
The best thing Magic does from a storytelling perspective is worldbuilding. The cards lend themselves well to describing different aspects of a setting, and there are often a bunch of different factions that have their own unique viewpoints.
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