I think it's normal for people to give more attention to things that affect them personally, yes.
That's not exactly a falsifiable claim but it's also not what I asked. Is there evidence that male body issues are being taken more seriously than female body issues in either academic literature or the wider media? A quick look through google scholar seems to indicate that there is a plethora of literature about female body issues, especially concerning the impact of social media over the past decade or so.