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Marvel adds Danai Gurira's name on the Avengers Endgame poster after outcry

Nov 21, 2017
3,339
Errrr. Did she get paid? Thats the question that im wondering. From what i know, if your name is not listed in the credit, it means you dont get paid. I had this experience once in my college, the teacher didnt put name on poster or credit roll list if the name owner didnt get paid. And we were in theatre business (stage play)
 
Nov 7, 2017
11,587
Errrr. Did she get paid? Thats the question that im wondering. From what i know, if your name is not listed in the credit, it means you dont get paid. I had this experience once in my college, the teacher didnt put name on poster or credit roll list if the name owner didnt get paid. And we were in theatre business (stage play)
Credits is different than the poster lol
 
Oct 26, 2017
1,775
I feel like this article should be mandatory reading to at least understand what the billing on poster means and how it comes together:

https://www.denofgeek.com/uk/movies/movie-posters/47412/the-dark-arts-of-poster-billing


The order in which actor's names appear on a poster might be contested as if it's a matter of life or death. It's no exaggeration to say that people have been sent to the electric chair with less wrangling or dispute than a handful of movie star names have been splashed onto a poster.

...


While billing disputes are almost as old as cinema, the most important – at least in terms of trendsetting - may well be the arguments surrounding The Towering Inferno.

The Towering Inferno was a huge movie, and it had several huge movie stars in it. Hugest of all were Steve McQueen and Paul Newman, absolute monsters of 1970s Hollywood superstardom. As far as all public knowledge goes, they were paid exactly the same amount for the film, and apparently (though this might just be a great urban myth) given exactly the same amount of lines.

The story goes that McQueen didn't want Paul Newman to have more lines than he did, and so his role was rewritten significantly to expand it. Nor did he want Newman to get better billing on the poster. That bit sounds like it might have been a simpler request to fulfil, but satisfying the actors and their agents here actually needed a lot of creative thinking in its own right.

The original posters that gave us the notion of billing to start with would list cast members in a vertical stack. The higher on the page your name is, the better your position. At the same time, people reading posters in the English speaking world will read from left to right. It was by combining these two ideas that a poster was created to satisfy the billing needs for The Towering Inferno.
As many in this thread have already said, these names don't just get decided by the movie company. They are a core part of the contracts. You can be pretty certain that the people who were responsible for the poster and the people who were responsible for the billing aren't the same people. So Danai Guriras' agents likely didn't negotiate for poster billing in their contract, while the PR team obviously still want to use the incredible marketing potential of Black Panther.

This isn't me saying that this is great or that the optics aren't terrible by her being the only person of color, but people thinking that either Disney just forgot or that it was malicious intent in them saying "let's use her for the poster, but let's NOT credit her as the only person, hehe" are likely off base. The billing is simply a symptom of the only relevant black character in this movie being a rather umimportant side character whos actor also has little to no clout in the industry or grounds to really negotiate for poster billing.
 
Oct 25, 2017
7,717
Speed Force
I feel like this article should be mandatory reading to at least understand what the billing on poster means and how it comes together:

https://www.denofgeek.com/uk/movies/movie-posters/47412/the-dark-arts-of-poster-billing




As many in this thread have already said, these names don't just get decided by the movie company. They are a core part of the contracts. You can be pretty certain that the people who were responsible for the poster and the people who were responsible for the billing aren't the same people. So Danai Guriras' agents likely didn't negotiate for poster billing in their contract, while the PR team obviously still want to use the incredible marketing potential of Black Panther.

This isn't me saying that this is great or that the optics aren't terrible by her being the only person of color, but people thinking that either Disney just forgot or that it was malicious intent in them saying "let's use her for the poster, but let's NOT credit her as the only person, hehe" are likely off base. The billing is simply a symptom of the only relevant black character in this movie being a rather umimportant side character whos actor also has little to no clout in the industry or grounds to really negotiate for poster billing.
The billing negotiations must have been especially weird when literally half the cast can't have their name or face on the poster, some of them pretty big names.
 
Oct 27, 2017
3,316
Yeah but at some point they have to put the names on the poster and it has to be approved. So why couldn’t they notice what a bunch of people online instantly noticed?
Because the amount of people online is a lot higher than the amount of people in their marketing team. Maybe someone noticed but didn't care. But don't attribute to malice what is way easier explained by incompetence.

Jeremy Renner was on there

Jeremy Renner was on there
Actually folks need to look themselves trying to make this about contracts and popularity when Jeremy Renner, and Karen Gillian got credit before she did. Cause at best it makes you look like clown shoes, at worse, suspect
We are not insiders, so we don't know the exact quotes of these people. But I'm betting Jeremy Renner still has a better contract. That subtle way you are trying to accuse of racism is also the same racism that would explain just that. That he is a crap actor that can't carry a film doesn't matter. You are also well aware enough of how movie posters work to know that this happens all the time. It is just that when it happens in general it is funny while here it creates unfortunate optics when it is in a universe that is doing very bad on representation.
 
Oct 25, 2017
772
My guess is the name at the top wasnt negotiated, it just so happened the only person of color on the poster was the only one who didnt get that so it looked terrible. Glad they took care of it quickly.
 
Nov 17, 2017
5,186
The world is shitty enough, let's maybe not automatically assume the worst in people, especially when there are more logical explanations.
I didn’t automatically assume anything. I looked at the facts and came to a conclusion. It just doesn’t make sense that no one noticed it.

Also you’re right, the world is shitty, especially to black women so that just makes it all the more believable.

Because the amount of people online is a lot higher than the amount of people in their marketing team. Maybe someone noticed but didn't care. But don't attribute to malice what is way easier explained by incompetence.
Did I say it was done in malice? No, I’m saying it was incompetence and that no one cared enough to notice because she’s a black woman. I don’t believe they consciously were like “let’s leave the black woman out” but the fact that they didn’t care to notice is just as much of a problem. You can still be influenced by and contribute to racial bias without malice or really without an accuse awareness of it. Unfortunately to those that have to experience it, they have no choice but to notice.
 
Nov 4, 2017
610
Because the amount of people online is a lot higher than the amount of people in their marketing team. Maybe someone noticed but didn't care. But don't attribute to malice what is way easier explained by incompetence.
OK, a lot of people are incompetent at remembering that non-White people matter.
 
Oct 27, 2017
1,094
Some intern/employee made a mistake and it got corrected. Nothing more and nothing less. We don’t have the information to conclude whether or not that mistake was borne out of malicious or racist intent, or if it was a benign oversight, etc... we just don’t have that info.

To me there’s nothing wrong with the original outcry, and good on Marvel for fixing it, but I just cannot wrap my head around the speculation ongoing regarding why the mistake happened in the first place.
 
Oct 26, 2017
616
Kind of off topic but I wonder how much screen time she'll have. I mean her character does have the motivation of bringing T'challa back from the snap, but I can't imagine she's been following the Avengers around this whole time.
 
May 26, 2018
1,842
Some intern/employee made a mistake and it got corrected. Nothing more and nothing less. We don’t have the information to conclude whether or not that mistake was borne out of malicious or racist intent, or if it was a benign oversight, etc... we just don’t have that info.

To me there’s nothing wrong with the original outcry, and good on Marvel for fixing it, but I just cannot wrap my head around the speculation ongoing regarding why the mistake happened in the first place.
Getting philosophical for a second: I think there are certain realities about the world we've built, and are still building. One of them is that our W.I.P. world frequently sucks more for particular people.

That reality doesn't have to rubberstamp everything related to their lives, as sometimes there are universal misfortunes, but when bad things do happen, it's a massive possibility that's worth regarding. If we don't, the world we're building keeps spinning the way it always has, rickety and off-axis, for no one pointed out the flaws in its design.
 
Mar 5, 2019
7
Kind of off topic but I wonder how much screen time she'll have. I mean her character does have the motivation of bringing T'challa back from the snap, but I can't imagine she's been following the Avengers around this whole time.
I assume she has more motivation to protect and rebuild Wakanda after the destruction it suffered in Infinity War and the death of the king. She puts Wakanda above everything (including T'Challa), as we've seen in Black Panther. So, I don't think she'll have much of a role in Endgame.