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Marvel adds Danai Gurira's name on the Avengers Endgame poster after outcry
- Thread starter Nikus
- Start date
It's pretty obvious why she wasn't and once it clicks it isn't weird at all. Black women getting shafted even when theyre on a poster of the biggest movie of the year.
Are you serious? Have you been living under a rock?
Apparently I have too because I was today years old when it clicked.
To be fair, I haven't watched TWD since long before Black Panther dropped.
Errrr. Did she get paid? Thats the question that im wondering. From what i know, if your name is not listed in the credit, it means you dont get paid. I had this experience once in my college, the teacher didnt put name on poster or credit roll list if the name owner didnt get paid. And we were in theatre business (stage play)
What's weird is she actually got top billing on Infinity War poster, and that one doesn't credit Karen Gillan and Bradley Cooper.
Should've put her name all the way on the left. Like, wtf?
Absolute bullshit that she was put all the way on the right like some afterthought.
Absolute bullshit that she was put all the way on the right like some afterthought.
The quick response is good to see.
Yeah, directly in front of Robert Downey Jr.'s name, lol. They're both of approximately equal value to the franchise, right?
Her name was added, the mistake was fixed. It's time to relax.
ha, I must be under the same rock. I also had no idea, didn't recognize her without the hair. Crazy.
Talking about the reality of the entertainment industry that most likely lead to this is derailing?
They owe her top billing after fixing the omission? Come back to reality.
2 out of 3 of those actors are not White.
Hmmmmn.......
It's like there's a pattern.........
Non white actors have lesser pull in negotiating billing. That's the reality.
Yep, and it's not like Disney make these things themselves.
3 out of 3 of those actors play secondary characters. It's quite reasonable.
Now, why are the non-white characters almost automatically the secondary characters? That's the issue.
Secondary characters.
You mean like the ones played by Sebastian Stan and Dave Bautista?
I agree with your second point.
so is this JUST on the digital poster or will it be on the posters they sent to theaters? cause if it's just the former...that's some easy appeasement they're going for lol
I feel like this article should be mandatory reading to at least understand what the billing on poster means and how it comes together:
https://www.denofgeek.com/uk/movies/movie-posters/47412/the-dark-arts-of-poster-billing
As many in this thread have already said, these names don't just get decided by the movie company. They are a core part of the contracts. You can be pretty certain that the people who were responsible for the poster and the people who were responsible for the billing aren't the same people. So Danai Guriras' agents likely didn't negotiate for poster billing in their contract, while the PR team obviously still want to use the incredible marketing potential of Black Panther.
This isn't me saying that this is great or that the optics aren't terrible by her being the only person of color, but people thinking that either Disney just forgot or that it was malicious intent in them saying "let's use her for the poster, but let's NOT credit her as the only person, hehe" are likely off base. The billing is simply a symptom of the only relevant black character in this movie being a rather umimportant side character whos actor also has little to no clout in the industry or grounds to really negotiate for poster billing.
https://www.denofgeek.com/uk/movies/movie-posters/47412/the-dark-arts-of-poster-billing
As many in this thread have already said, these names don't just get decided by the movie company. They are a core part of the contracts. You can be pretty certain that the people who were responsible for the poster and the people who were responsible for the billing aren't the same people. So Danai Guriras' agents likely didn't negotiate for poster billing in their contract, while the PR team obviously still want to use the incredible marketing potential of Black Panther.
This isn't me saying that this is great or that the optics aren't terrible by her being the only person of color, but people thinking that either Disney just forgot or that it was malicious intent in them saying "let's use her for the poster, but let's NOT credit her as the only person, hehe" are likely off base. The billing is simply a symptom of the only relevant black character in this movie being a rather umimportant side character whos actor also has little to no clout in the industry or grounds to really negotiate for poster billing.
Welp, really should have looked at the poster again before posting, sorry about that.
The billing negotiations must have been especially weird when literally half the cast can't have their name or face on the poster, some of them pretty big names.
Because the amount of people online is a lot higher than the amount of people in their marketing team. Maybe someone noticed but didn't care. But don't attribute to malice what is way easier explained by incompetence.
We are not insiders, so we don't know the exact quotes of these people. But I'm betting Jeremy Renner still has a better contract. That subtle way you are trying to accuse of racism is also the same racism that would explain just that. That he is a crap actor that can't carry a film doesn't matter. You are also well aware enough of how movie posters work to know that this happens all the time. It is just that when it happens in general it is funny while here it creates unfortunate optics when it is in a universe that is doing very bad on representation.
Even weirder is that Shuri got billing and is on the poster and she's probably in the movie for less time than all of them except maybe Wong.
I said this same thing to my friends! He's a bad actor and an even worse character, he gets top billing? okay
My friend did roll his eyes when I said "well he is a white man so"
My guess is the name at the top wasnt negotiated, it just so happened the only person of color on the poster was the only one who didnt get that so it looked terrible. Glad they took care of it quickly.
I didn't automatically assume anything. I looked at the facts and came to a conclusion. It just doesn't make sense that no one noticed it.
Also you're right, the world is shitty, especially to black women so that just makes it all the more believable.
Did I say it was done in malice? No, I'm saying it was incompetence and that no one cared enough to notice because she's a black woman. I don't believe they consciously were like "let's leave the black woman out" but the fact that they didn't care to notice is just as much of a problem. You can still be influenced by and contribute to racial bias without malice or really without an accuse awareness of it. Unfortunately to those that have to experience it, they have no choice but to notice.
I mean there was plenty of space left over on the original.....and she's on the actual poster.... I don't think this was just a simple mistake.
Why you got to do my boy like that?!
I fucking love the internet
Good that they fixed it but I'm surprised so many people noticed the error. I didn't think anyone specifically looked at the names on movie posters.
OK, a lot of people are incompetent at remembering that non-White people matter.
Some intern/employee made a mistake and it got corrected. Nothing more and nothing less. We don't have the information to conclude whether or not that mistake was borne out of malicious or racist intent, or if it was a benign oversight, etc... we just don't have that info.
To me there's nothing wrong with the original outcry, and good on Marvel for fixing it, but I just cannot wrap my head around the speculation ongoing regarding why the mistake happened in the first place.
To me there's nothing wrong with the original outcry, and good on Marvel for fixing it, but I just cannot wrap my head around the speculation ongoing regarding why the mistake happened in the first place.
Kind of off topic but I wonder how much screen time she'll have. I mean her character does have the motivation of bringing T'challa back from the snap, but I can't imagine she's been following the Avengers around this whole time.
Don't feel bad because I didn't realize it either (I stopped watching TWD at the start of season 4).
Getting philosophical for a second: I think there are certain realities about the world we've built, and are still building. One of them is that our W.I.P. world frequently sucks more for particular people.
That reality doesn't have to rubberstamp everything related to their lives, as sometimes there are universal misfortunes, but when bad things do happen, it's a massive possibility that's worth regarding. If we don't, the world we're building keeps spinning the way it always has, rickety and off-axis, for no one pointed out the flaws in its design.
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I assume she has more motivation to protect and rebuild Wakanda after the destruction it suffered in Infinity War and the death of the king. She puts Wakanda above everything (including T'Challa), as we've seen in Black Panther. So, I don't think she'll have much of a role in Endgame.