Mobile Revenues Account for More Than 50% of the Global Games Market as It Reaches $137.9 Billion in 2018
Japanese Gamers Spend the Most, making it the #3 Country Globally
The Japanese gaming market will still be the third-largest in the world in 2018 (behind the United States and China), growing +15.1% year on year to $19.2 billion. Due to the continued success of mobile gaming companies in Japan, we increased our estimate for Japan's mobile games market for the second time in a year. This means its mobile games market is now nearly the same size as North America's with roughly one-third of the number of gamers. In fact, Japanese gamers spend most of any country, particularly for mobile games. The average spend per payer in Japan is 1.5 times higher than in North America, and more than 2.5 times higher than in Western Europe.
China alone will account for more than one-quarter of all global game revenues, reaching $37.9 billion this year. It will remain the number one gaming market by revenues and by number of players. Mobile is the dominant force and will generate 61% of revenues in 2018, growing to 70% of the market by 2021.
In total, the APAC territories will generate $71.4 billion, or 52% of total global game revenues. This represents a +17.0% year-on-year increase, nearly all of which is attributable to mobile; the segment will grow $9.7 billion year on year to $44.7 billion in 2018. The APAC territories are a primary driver of continued growth for the global games industry, as the number of smartphone users in emerging markets such as India and Southeast Asia grows exponentially and, at the same time, the willingness to spend on mobile games grows in more established markets like China and Japan.
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