Mario Kart 7 First Year:
Media Create Sales: Week 49, 2012 (Dec 03 - Dec 09)
3DS LTD - 8.799.378
3DS Week 49 - 211.499
20./26. [3DS] Mario Kart 7 <RCE> (Nintendo) {2011.12.01} (¥4.800) - 8.611 / 1.851.264
Physical Attach Rate LTD: 21%
Attach Rate for Week 49: 4%
Animal Crossing: New Leaf First Year:
Media Create Sales: Week 49, 2013 (Dec 02 - Dec 08)
3DS LTD - 13.702.150
3DS Week 49 - 125.269
16./26. [3DS] Animal Crossing: New Leaf # <ETC> (Nintendo) {2012.11.08} (¥4.800) - 15.039 / 3.496.578
Physical Attach Rate LTD: 26%
Attach Rate for Week 49: 12%
Splatoon 2 First Year:
Media Create Sales: Week 28, 2018 (Jul 09 - Jul 15)
Switch LTD - 4.624.235
Switch Week 28 - 50.239
04./03. [NSW] Splatoon 2 # <ACT> (Nintendo) {2017.07.21} (¥5.980) - 20.430 / 2.447.782
Physical Attach Rate LTD: 53%
Attach Rate for Week 28: 41%
Splatoon 2 is doing relatively better than Animal Crossing: New Leaf one year after release. If we pull up and see the type of sales AC:NL & MK7 were getting one year after release - becomes clear that Splatoon 2 seems a different beast. Splatoon 2's abnormal legs can probably to push it in third place behind Pokemon Red/Blue & SMB in Japan by 2021 in terms of physical+digital sales. It's actually performing much stronger than Animal Crossing and MK7 two games with notoriously long sales cycle. By the time AC:NL was out for one year it required big 3DS sales(>125K) to reach 15K sales, during Christmas Week(51) it reached 41K while 3DS was selling 232K. Obviously there is a bundle right now but Splatoon 2 was doing 15K regularly during the slowest part of the year and hardly even needs a bundle to sell. I think Nintendo will continue to market the game with another major update being situated between November and Christmas - it continues to be the main reason someone would purchase the paid online in Japan. Although Smash, Pokemon and Yo-Kai are all coming I think those games will likely have a greater impact on other title's 2019 legs. Majority of evergreens will do well this fall because I envision Switch selling >200K per week during those game's launch weeks. It will be interesting how many times Splatoon 2 will be able to hit >100K per week this fall. I think Switch can sell >3M more units in Japan by the end of the year, while Splatoon maintains >33% physical attach rate for those >3M new owners. If that happens we are looking at around >3.5M units on >7.6M user-base.
Splatoon 2, its doing an extraordinary thing in Japan - the main questions are:
- how long it's able to maintain this type of popularity
- when will Nintendo release Splatoon 3
- whether they will continue initiatives to popularize the current game outside of Japan
Media Create Sales: Week 49, 2012 (Dec 03 - Dec 09)
3DS LTD - 8.799.378
3DS Week 49 - 211.499
20./26. [3DS] Mario Kart 7 <RCE> (Nintendo) {2011.12.01} (¥4.800) - 8.611 / 1.851.264
Physical Attach Rate LTD: 21%
Attach Rate for Week 49: 4%
Animal Crossing: New Leaf First Year:
Media Create Sales: Week 49, 2013 (Dec 02 - Dec 08)
3DS LTD - 13.702.150
3DS Week 49 - 125.269
16./26. [3DS] Animal Crossing: New Leaf # <ETC> (Nintendo) {2012.11.08} (¥4.800) - 15.039 / 3.496.578
Physical Attach Rate LTD: 26%
Attach Rate for Week 49: 12%
Splatoon 2 First Year:
Media Create Sales: Week 28, 2018 (Jul 09 - Jul 15)
Switch LTD - 4.624.235
Switch Week 28 - 50.239
04./03. [NSW] Splatoon 2 # <ACT> (Nintendo) {2017.07.21} (¥5.980) - 20.430 / 2.447.782
Physical Attach Rate LTD: 53%
Attach Rate for Week 28: 41%
Splatoon 2 is doing relatively better than Animal Crossing: New Leaf one year after release. If we pull up and see the type of sales AC:NL & MK7 were getting one year after release - becomes clear that Splatoon 2 seems a different beast. Splatoon 2's abnormal legs can probably to push it in third place behind Pokemon Red/Blue & SMB in Japan by 2021 in terms of physical+digital sales. It's actually performing much stronger than Animal Crossing and MK7 two games with notoriously long sales cycle. By the time AC:NL was out for one year it required big 3DS sales(>125K) to reach 15K sales, during Christmas Week(51) it reached 41K while 3DS was selling 232K. Obviously there is a bundle right now but Splatoon 2 was doing 15K regularly during the slowest part of the year and hardly even needs a bundle to sell. I think Nintendo will continue to market the game with another major update being situated between November and Christmas - it continues to be the main reason someone would purchase the paid online in Japan. Although Smash, Pokemon and Yo-Kai are all coming I think those games will likely have a greater impact on other title's 2019 legs. Majority of evergreens will do well this fall because I envision Switch selling >200K per week during those game's launch weeks. It will be interesting how many times Splatoon 2 will be able to hit >100K per week this fall. I think Switch can sell >3M more units in Japan by the end of the year, while Splatoon maintains >33% physical attach rate for those >3M new owners. If that happens we are looking at around >3.5M units on >7.6M user-base.
Splatoon 2, its doing an extraordinary thing in Japan - the main questions are:
- how long it's able to maintain this type of popularity
- when will Nintendo release Splatoon 3
- whether they will continue initiatives to popularize the current game outside of Japan