I feel like Nintendo tried way too quickly to attract the casual audience en masse. Having Kirby, Labo and Pokémon Let's Go as tentpole releases the year after launch when your console is still $300 was really risky and I'm not sure it's gonna pay off. Those games should have been released in 2019. Maybe even 2020 for Labo.
Sometimes I feel they are a very smart company, sometimes I feel they are stupid XD
their schedule and release strategy for the first year were very smart, its the best I've ever seen for a gaming system in its first year.
they had all the right titles in all the right times.
but it turns out... that they probably wanted 1st year to be for hardcore players, and second year for casuals (3 Labo kits, and 4 Pokemon Let's GO kits).
... why?
it is way too early for that. also, it doesn't mean that you shouldn't prepare more content (first or third party) for more core players, Kirby ain't gonna cut it when you have been playing games like Zelda BotW and Super Mario Odyssey, it can sell but it can't push systems.
I didn't expect Nintendo to not be very aggressive at all. they seemed very relaxed like they owned the market. competition is never easy, it is very hard, they should've been way more aggressive in my humble opinion.
I don't know if its just me, but I feel Nintendo under Iwata was much more aggressive. you need to be very persuasive to get exclusivity from franchises like Dragon Quest and Monster Hunter. he was always pushing in a surprising ways.