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Oct 26, 2017
13,610
Dengeki

[PS4] Hatsune Miku: Project Diva Future Tone DX <Hatsune Miku: Project Diva Future Tone - Prelude \ Hatsune Miku: Project Diva Future Tone - Future Sound \ Hatsune Miku: Project Diva Future Tone - Colorful Tone \ Hatsune Miku: Project Diva Future Tone - 1st Encore \ Hatsune Miku: Project Diva Future Tone - 2nd Encore \ Hatsune Miku: Project Diva Future Tone - 3rd Encore \ Hatsune Miku: Project Diva Future Tone DLC> # <ACT> (Sega) {2017.11.22} (¥7.990) - 35.000 / 63.000

[NSW] Hatsune Miku: Project Diva MegaMix # <ACT> (Sega) {2020.02.13} (¥5.990) - 55.000 / NEW (85% sell-through)
85% sell-through is fantastic but also obvious hopefully Sega can quickly get more stock in stores.
 

Oregano

One Winged Slayer
Member
Oct 25, 2017
22,878
So Animal Crossing seems to be taking influence from Minecraft(/building games) including allowing the player to reshape the terrain. Will that boost its popularity even more?
 

KtSlime

Member
Oct 25, 2017
6,910
Tokyo
So Animal Crossing seems to be taking influence from Minecraft(/building games) including allowing the player to reshape the terrain. Will that boost its popularity even more?
Probably, looks like everything anyone could want. Nintendo is aiming to break the top 10 with this title, Tobidase fell a little short.
 

test_account

Member
Oct 25, 2017
4,645
It depends on the price difference in production costs. Also, Lite might require more accessories which increases margins too.
Thats true, but i dont think the normal Switch has a ~10k yen higher production cost compared to the Switch Lite. Not enough different parts between the two models to bring such a big price difference, in my opinion. But i expect the normal Switch version to be the most popular again once the stock situation is sorted out, so things will go back to the way they used to be in that case =)

Which accessories are more required for a Switch Lite by the way? An extra controller for two players?
 

KillerMan91

Member
Oct 25, 2017
4,355
If you lower the price of your old console a lot, you make the new one less attractive by comparison.

You want people to think "If I pay a little more, I have a new console."

Probably also because people buying old consoles cheap don't usually buy much software (or anything else with the console). if you lower the price of console by $100 in addition of extra hw sales you expect sw sales, DLC sales, subscription sales to make up for it. promotions in December greatly boosted hw sales of PS4 in japan but software was nowhere to be seen in charts.
 

Glio

Member
Oct 27, 2017
24,528
Spain
Thats true, but i dont think the normal Switch has a ~10k yen higher production cost compared to the Switch Lite. Not enough different parts between the two models to bring such a big price difference, in my opinion. But i expect the normal Switch version to be the most popular again once the stock situation is sorted out, so things will go back to the way they used to be in that case =)

Which accessories are more required for a Switch Lite by the way? An extra controller for two players?
You are also more likely to buy things like covers, which have huge margins.
 

Vinnk

Member
Oct 26, 2017
1,969
Japan
If that's the case why are Sony so hesitant to sell the ps4 for a fair price?

It depends.

I don't know how much a PS4 costs to make. When it came out the reported cost was $381 [about 40,000yen] Source: https://gamerant.com/ps4-cost-build-manufacture/

But lets say, just as an example, now that manufacturing costs are down, it costs 15,000yen to make in 2020. And it sells for around 33,000yen. So the profit is 18,000yen per unit.

Now say Sony decides to drop the price of the console to 20,000yen. They will now have a profit of 5,000yen a unit.

I am sure there would be an early uptick in sales but would the system consistently sell more than 3 times what it sells now to account for the lost revenue?

Or how about a scenario where the PS4 only costs 10,000 to make. At the current price point there is a profit of 23,000yen. A 20,000yen PS4 would bring in 10,000yen profit. Sony would still have to sell 2.3 times as many systems.

Going the other way, let's say the system costs 20,000yen to make. In that case there is a 13,000yen profit per unit now compared to just breaking even.

Again, I pulled those numbers from my butt, but Sony knows the actual numbers and has done the math and perhaps they decided that it is indeed not going to bring in more money with a price cut or at least not enough money to risk cannibalizing sales of the PS5. Nintendo made the same decision with the WiiU.

If they had done it years ago it might have been in Sonys best interests to take a loss on the consoles to make it back in software. But at this point not much software is moving, there are no real evergreens on the system and 1st party development has mostly moved on.
 

sfortunato

Member
Oct 25, 2017
6,740
Italy
Thats true, but i dont think the normal Switch has a ~10k yen higher production cost compared to the Switch Lite. Not enough different parts between the two models to bring such a big price difference, in my opinion. But i expect the normal Switch version to be the most popular again once the stock situation is sorted out, so things will go back to the way they used to be in that case =)

Which accessories are more required for a Switch Lite by the way? An extra controller for two players?

They are not "required" but the extra pair of joy-con is more necessary if you want a full Switch experience.

Anyway, we don't know how much Switch costs to produce so the difference in price might well mirror the different in production costs.
 

sfortunato

Member
Oct 25, 2017
6,740
Italy
It depends.

I don't know how much a PS4 costs to make. When it came out the reported cost was $381 [about 40,000yen] Source: https://gamerant.com/ps4-cost-build-manufacture/

But lets say, just as an example, now that manufacturing costs are down, it costs 15,000yen to make in 2020. And it sells for around 33,000yen. So the profit is 18,000yen per unit.

Now say Sony decides to drop the price of the console to 20,000yen. They will now have a profit of 5,000yen a unit.

I am sure there would be an early uptick in sales but would the system consistently sell more than 3 times what it sells now to account for the lost revenue?

Or how about a scenario where the PS4 only costs 10,000 to make. At the current price point there is a profit of 23,000yen. A 20,000yen PS4 would bring in 10,000yen profit. Sony would still have to sell 2.3 times as many systems.

Going the other way, let's say the system costs 20,000yen to make. In that case there is a 13,000yen profit per unit now compared to just breaking even.

Again, I pulled those numbers from my butt, but Sony knows the actual numbers and has done the math and perhaps they decided that it is indeed not going to bring in more money with a price cut or at least not enough money to risk cannibalizing sales of the PS5. Nintendo made the same decision with the WiiU.

If they had done it years ago it might have been in Sonys best interests to take a loss on the consoles to make it back in software. But at this point not much software is moving, there are no real evergreens on the system and 1st party development has mostly moved on.

Same as Wii U. Nintendo didn't drop the price likely because the increase in sales wouldn't have been enough to recover the loss in margins.
 

Lite_Agent

Member
Oct 26, 2017
4,572
Somewhere. I think.
Lotteries have restarted for OG Switch at some stores.

90er-meme-zeit-epochec8kq1.png


It's going to be 2017 all over again, isn't it. We're soon going to see just how big the remaining Lite stocks are.
 

test_account

Member
Oct 25, 2017
4,645
You are also more likely to buy things like covers, which have huge margins.
Yeah, thats true. Same thing with the Switch dock, which also likely have a huge margin on it (mostly being plastic). Did Media Create White Pages report on how many plates that were sold for the 3DS by the way? To get an idea of the popularity.


They are not "required" but the extra pair of joy-con is more necessary if you want a full Switch experience.

Anyway, we don't know how much Switch costs to produce so the difference in price might well mirror the different in production costs.
Yeah, thats true. An extra controller is needed if you want to play the Switch Lite in table top mode for example, something that the regular Switch doesnt need (due to it already having two detachable controllers naturally).

And true that we dont know the production costs, but i cant see the dock (mainly plastic), extra parts regarding the controllers (some of this being mostly plastic/fabric, like the JoyCon grip and straps), a bit bigger screen, a HDMI cable and a more "advanced" USB-C port (supporting video out) having around 10k yen in production costs. That would surprise me at least.
 
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Mpl90

Member
Oct 25, 2017
3,215
90er-meme-zeit-epochec8kq1.png


It's going to be 2017 all over again, isn't it. We're soon going to see just how big the remaining Lite stocks are.

Well, at least it's better than having no stock at all (I assume the stores that have re-started the lotteries didn't get any new shipment last week) :P
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
This info is coming from small retailers and could not be entirely representative for entire Japan.

Before the direct, Animal Crossing pre-orders are tracking 50-60% higher than Pokemon at first 2 weeks.
 

Cantaim

Member
Oct 25, 2017
33,360
The Stussining
Haha I was definitely not expecting that last sentence.

PS5 will probably sell close to 10M like 3/4 did. It's a predictable product - more power and not too risky in terms of innovation. Something like Switch can either go north or south, so it's hard to predict, but a PS5 is just an extension and continuation of what we have been seeing in the last 20 years.
It's what's going to happen honestly. The PS5 won't have incredible and Exclusive software that is relevant to Japanese gamers out of the gate. It'll have multiplat titles split between itself, the PS4, and Switch for 2-3 years. It's an issue the PS4 had at the start of this gen with the PS3.
 

HaremKing

Banned
Dec 20, 2018
2,416
This info is coming from small retailers and could not be entirely representative for entire Japan.

Before the direct, Animal Crossing pre-orders are tracking 50-60% higher than Pokemon at first 2 weeks.
Considering Pokemon was on preorder multiple months in advance, wouldn't that be fairly normal? Or do you mean it's 50% higher than Pokemon was with one month left until release?
 

Kerotan

Banned
Oct 31, 2018
3,951
If you lower the price of your old console a lot, you make the new one less attractive by comparison.

You want people to think "If I pay a little more, I have a new console."
People on here are expecting desperately bad ps5 sales. So 5k to 10k a week I imagine. You think a cheaper ps4 will drop it even further?

With digital, ps plus/now, MTX it's no longer as important to abandon the current gen. Sony could sell a million extra ps4's in japan if the price was right. They'd make it back through the above and have a stronger eco system. They're obviously taking a global approach unfortunately
 

SpaceCrystal

Banned
Apr 1, 2019
7,714
I think it could see a bigger decline but for a different reason, because those small Japanese developers will never not be all over whatever Sony puts out.

It's going to see a decline because PS4 has only matched PS3 due to consolidating the third party support that was divided between portables and Nintendo consoles back to the PlayStation. The return of Kingdom Hearts, Dragon Quest and Monster Hunter shifted a lot of hardware and without them the PS4 would have massively declined versus the PS3.

The issue for PS5 is that unless Nintendo goes third party their software lineup can't get any stronger but 90% of the important IPs on PlayStation are continually declining so their impact is going to be diminished.

I agree, though if anything, Sony will most likely be the company of the three to "go 3rd party" or drop out of the gaming industry before Nintendo.

Sony got lucky because of bad launches from both Xbox One & Wii U. PS5 isn't going to be like PS4 will be in terms of larger marketshare, especially with the Switch & Xbox Series X coming around with the high price tag.
 
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robjoh

Member
Oct 31, 2017
586
People on here are expecting desperately bad ps5 sales. So 5k to 10k a week I imagine. You think a cheaper ps4 will drop it even further?

With digital, ps plus/now, MTX it's no longer as important to abandon the current gen. Sony could sell a million extra ps4's in japan if the price was right. They'd make it back through the above and have a stronger eco system. They're obviously taking a global approach unfortunately

Late adopters / budget consumers might not be the same people who spend money on ps plus or mtx. They might spend money on used games...
 

Man God

Member
Oct 25, 2017
38,306
How does the price on Scramble compare to other Musou games? I get a bit of sticker shock whenever I look at it.
 

ILikeFeet

DF Deet Master
Banned
Oct 25, 2017
61,987
People on here are expecting desperately bad ps5 sales. So 5k to 10k a week I imagine. You think a cheaper ps4 will drop it even further?

With digital, ps plus/now, MTX it's no longer as important to abandon the current gen. Sony could sell a million extra ps4's in japan if the price was right. They'd make it back through the above and have a stronger eco system. They're obviously taking a global approach unfortunately
the problem Sony seems to be having is moving new product. for as many games are release, people ain't picking up a whole lot of them.
 

MysticGon

One Winged Slayer
Member
Oct 31, 2017
7,285
Famitsu Sales: Week 7, 2020 (Feb 10 - Feb 16)

01./00. [NSW] Hatsune Miku: Project Diva MegaMix # <ACT> (Sega) {2020.02.13} (¥5.990) - 53.606 / NEW <80-100%>
02./03. [NSW] Pokemon Sword / Shield # <RPG> (Pokemon Co.) {2019.11.15} (¥5.980) - 24.534 / 3.427.385 <80-100%> (+6%)
03./01. [PS4] Granblue Fantasy: Versus # <FTG> (Cygames) {2020.02.06} (¥6.980) - 12.165 / 98.413 <80-100%> (-86%)
04./07. [NSW] Minecraft # <ADV> (Microsoft Game Studios) {2018.06.21} (¥3.600) - 11.275 / 1.263.898 <80-100%> (+24%)
05./02. [NSW] Ring Fit Adventure <HOB> (Nintendo) {2019.10.18} (¥7.980) - 10.238 / 686.144 <80-100%> (-56%)
06./05. [NSW] Dr. Kawashima's Brain Training for Nintendo Switch <HOB> (Nintendo) {2019.12.27} (¥3.480) - 9.367 / 151.548 <60-80%> (-3%)
07./06. [NSW] Super Smash Bros. Ultimate # <FTG> (Nintendo) {2018.12.07} (¥7.200) - 9.155 / 3.561.812 <80-100%> (-2%)
08./08. [NSW] Mario Kart 8 Deluxe <RCE> (Nintendo) {2017.04.28} (¥5.980) - 8.548 / 2.773.951 <80-100%> (-4%)
09./00. [PS4] Death end re;Quest 2 # <RPG> (Compile Heart) {2020.02.13} (¥7.600) - 7.003 / NEW <40-60%>
10./04. [PS4] Yakuza: Like a Dragon <ADV> (Sega) {2020.01.16} (¥8.390) - 6.844 / 235.303 <80-100%> (-35%)
11./00. [PS4] Street Fighter V: Champion Edition <FTG> (Capcom) {2020.02.14} (¥3.990) - 6.587 / NEW <60-80%>
12./10. [NSW] Super Mario Party # <ETC> (Nintendo) {2018.10.05} (¥5.980) - 6.130 / 1.342.407 <80-100%> (+0%)
13./09. [PS4] Dragon Ball Z: Kakarot <RPG> (Bandai Namco Games) {2020.01.16} (¥7.600) - 5.241 / 142.173 <80-100%> (-33%)
14./11. [NSW] Splatoon 2 # <ACT> (Nintendo) {2017.07.21} (¥5.980) - 5.144 / 3.316.892 <80-100%> (+5%)
15./12. [NSW] The Legend of Zelda: Breath of the Wild # <ADV> (Nintendo) {2017.03.03} (¥6.980) - 4.628 / 1.521.100 <80-100%> (-2%)
16./13. [NSW] Luigi's Mansion 3 <ACT> (Nintendo) {2019.10.31} (¥5.980) - 4.560 / 599.257 <80-100%> (+0%)
17./14. [NSW] Super Mario Maker 2 # <ACT> (Nintendo) {2019.06.28} (¥5.980) - 4.229 / 855.987 <80-100%> (+10%)
18./15. [NSW] Mario & Sonic at the Olympic Games: Tokyo 2020 <SPT> (Sega) {2019.11.01} (¥5.990) - 3.694 / 271.911 <80-100%> (+3%)
19./16. [NSW] Fishing Spirits: Nintendo Switch Version <SPT> (Bandai Namco Games) {2019.07.25} (¥5.700) - 3.524 / 393.054 <80-100%> (-1%)
20./17. [NSW] New Super Mario Bros. U Deluxe <New Super Mario Bros. U \ New Super Luigi U> <ACT> (Nintendo) {2019.01.11} (¥5.980) - 3.202 / 781.014 <80-100%> (+4%)
21./18. [NSW] Dragon Quest XI S: Echoes of an Elusive Age - Definitive Edition # <RPG> (Square Enix) {2019.09.27} (¥7.980) - 2.589 / 487.981 <80-100%> (+1%)
22./21. [NSW] Taiko no Tatsujin: Drum 'n' Fun! <ACT> (Bandai Namco Games) {2018.07.19} (¥6.100) - 2.121 / 445.326 <80-100%> (+15%)
23./28. [NSW] Pokemon: Let's Go, Pikachu! / Let's Go, Eevee! # <RPG> (Pokemon Co.) {2018.11.16} (¥5.980) - 2.074 / 1.701.325 <80-100%> (+42%)
24./23. [NSW] Super Mario Odyssey # <ACT> (Nintendo) {2017.10.27} (¥5.980) - 2.062 / 2.070.726 <80-100%> (+15%)
25./20. [PS4] 13 Sentinels: Aegis Rim # <ADV> (Atlus) {2019.11.28} (¥8.980) - 1.921 / 67.496 <80-100%> (-11%)
26./22. [NSW] Fire Emblem: Three Houses # <SLG> (Nintendo) {2019.07.26} (¥6.980) - 1.826 / 289.042 <80-100%> (+0%)
27./27. [PS4] Monster Hunter: World - Iceborne Master Edition <Monster Hunter: World \ Monster Hunter: World - Iceborne> # <ACT> (Capcom) {2019.09.06} (¥6.990) - 1.809 / 434.121 <80-100%> (+21%)
28./19. [PS4] Romance of the Three Kingdoms 14 # <SLG> (Koei Tecmo) {2020.01.16} (¥8.800) - 1.776 / 33.644 <80-100%> (-29%)
29./24. [PS4] Grand Theft Auto V: Premium Online Edition <Grand Theft Auto V \ Grand Theft Auto Online> [2][Reprint] <ACT> (Take-Two Interactive Japan) {2019.11.07} (¥3.500) - 1.688 / 19.927 <80-100%> (+2%)
30./26. [NSW] Story of Seasons: Friends of Mineral Town <SLG> (Marvelous) {2019.10.17} (¥5.800) - 1.559 / 135.061 <80-100%> (+2%)

Top 30

NSW - 21
PS4 - 9

Wow, I'm not sure what has gotten into Japan this week but these numbers are pretty good.

Luigi DQ and MHW in particular.
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
Persona 5 Scramble has same price with Persona 5 and Persona 5 Royal. There is Atlus tax for the title.
 

MysticGon

One Winged Slayer
Member
Oct 31, 2017
7,285
Well, the 11th was a national holiday and it always helps. There is another national holiday on Monday 24th, that probably will help too.

Ah thanks for that. So Scramble could have a softer than normal drop for wee 2 then. I feel like this one is carrying the hopes of two companies on it's shoulders.
 

HaremKing

Banned
Dec 20, 2018
2,416
Is Koei Tecmo really in that bad of shape to think that they're at the stage where a single game is carrying their hopes? I figured they were doing pretty well honestly.
 

Oregano

One Winged Slayer
Member
Oct 25, 2017
22,878
Is Koei Tecmo really in that bad of shape to think that they're at the stage where a single game is carrying their hopes? I figured they were doing pretty well honestly.

Where's this coming from? Has there been a comment to that affect?

EDIT: Oh duh, you meant MysticGon's comment.
 
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hiska-kun

Member
Oct 26, 2017
3,410
First Day Sell-through {2020.02.20}

[PS4] Persona 5 Scramble: The Phantom Strikers # <RPG> (Atlus) (¥8.800) - 50%
[NSW] Persona 5 Scramble: The Phantom Strikers # <RPG> (Atlus) (¥8.800) - 70%

[PS4] Katana Kami: A Way of the Samurai Story <ADV> (Spike Chunsoft) (¥3.980) - 40%
[NSW] Katana Kami: A Way of the Samurai Story <ADV> (Spike Chunsoft) (¥3.980) - 50%
 

Deleted member 15360

User requested account closure
Banned
Oct 27, 2017
3,477
I agree, though if anything, Sony will most likely be the company of the three to "go 3rd party" or drop out of the gaming industry before Nintendo.

Sony got lucky because of bad launches from both Xbox One & Wii U. PS5 isn't going to be like PS4 will be in terms of larger marketshare, especially with the Switch & Xbox Series X coming around with the high price tag.


The amount of Sony is doomed has been taken to the next level now
 
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Chris1964

Chris1964

SalesEra Genius
Member
Oct 25, 2017
11,155
Media Create Sales: Week 7, 2020 (Feb 10 - Feb 16)

01./00. [NSW] Hatsune Miku: Project Diva MegaMix # <ACT> (Sega) {2020.02.13} (¥5.990)
02./03. [NSW] Pokemon Sword / Shield <RPG> (Pokemon Co.) {2019.11.15} (¥5.980)
03./01. [PS4] Granblue Fantasy: Versus # <FTG> (Cygames) {2020.02.06} (¥6.980)
04./04. [NSW] Mario Kart 8 Deluxe <RCE> (Nintendo) {2017.04.28} (¥5.980)
05./02. [NSW] Ring Fit Adventure <HOB> (Nintendo) {2019.10.18} (¥7.980)
06./05. [NSW] Super Smash Bros. Ultimate # <FTG> (Nintendo) {2018.12.07} (¥7.200)
07./08. [NSW] Minecraft # <ADV> (Microsoft Game Studios) {2018.06.21} (¥3.600)
08./06. [NSW] Dr. Kawashima's Brain Training for Nintendo Switch <HOB> (Nintendo) {2019.12.27} (¥3.480)
09./00. [PS4] Death end re;Quest 2 # <RPG> (Compile Heart) {2020.02.13} (¥7.600)
10./10. [NSW] Super Mario Party # <ETC> (Nintendo) {2018.10.05} (¥5.980)

Top 10

NSW - 8
PS4 - 2
 

brutaka3

Member
Oct 27, 2017
482
First Day Sell-through {2020.02.20}

[PS4] Persona 5 Scramble: The Phantom Strikers # <RPG> (Atlus) (¥8.800) - 50%
[NSW] Persona 5 Scramble: The Phantom Strikers # <RPG> (Atlus) (¥8.800) - 70%

[PS4] Katana Kami: A Way of the Samurai Story <ADV> (Spike Chunsoft) (¥3.980) - 40%
[NSW] Katana Kami: A Way of the Samurai Story <ADV> (Spike Chunsoft) (¥3.980) - 50%
So if I understand this, both games sold more on PS4, but the sell-through is better on Switch? Switch being understimated again I see.
 

Kaworu

Member
Oct 28, 2017
365
Sega underestimated Switch sales again

I'm shocked.gif

Did you say that because the Switch sell-through is 70% compared to the 50% of PS4? If so, remember that the retailers are the ones ordering the units. Sega doesn't choose how many copies should be distributed, the retailers do.
 

Fularu

Member
Oct 25, 2017
10,609
Did you say that because the Switch sell-through is 70% compared to the 50% of PS4? If so, remember that the retailers are the ones ordering the units. Sega doesn't choose how many copies should be distributed, the retailers do.
Sega will let retailers order as many copies as they themselves produce and outside of Mario and Sonic they have undershipped prety much every Switch release.