- Nov 8, 2017
It's an attractive deal for the company because it means there's a low risk for this game. But others will be watching closely, because there is a plausible situation whereby they covered their cost for the game on PC with this deal, but their overall revenue was lower than it would have otherwise been if it was released on steam. Without a time machine A/B testing is not possible, so people will try to draw as many infereces as they can from what data they do have. People will also be looking very closely at the community backlash and whether reputational damage done by the deal might outweigh some or all of the benefits long term.I don't know how anyone can blame Deep Silver here. If what a poster on this forum said is true, the game is already profitable just from the deal they made with Epic. How the hell does a publisher/developer turn that down? I can't imagine anyone in their same position not taking the deal. So much pressure is lifted if the deal covered even half of the cost of development.
I am just glad I was still able to preorder the game on Steam before it was pulled.