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Microsoft exhibiting as Mixer at E3 2018, doubling floor space

Rösti

Rösti

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Oct 25, 2017
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Update: As of March 13, 2018, it appears they have changed back to Microsoft from Mixer. The Mixer logo and any mention of Mixer (as a participating company) are gone from https://www.e3expo.com/.

Disclaimer: The information contained in this thread has been through fully legal means obtained via https://www.e3expo.com/participating-companies and https://mp1630k065.mapyourshow.com.

mixerxboxone-1keo98.png


When I today went to check the list of participating companies at E3 2018, as I do daily, I noticed that Microsoft's entry in the list had been changed from Microsoft Corporation to Mixer. Mixer is Microsoft's interactive livestreaming platform that's available on Xbox One.

e3_mixers0qgf.png


The source code still says this however:

Code: 
<tr>
<td data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;Microsoft Corporation&quot;}">Mixer</td>
<td data-sheets-value="{&quot;1&quot;:2,&quot;2&quot;:&quot;www.xbox.com&quot;}"><a class="in-cell-link" href="http://www.mixer.com/" target="_blank" rel="noopener">www.mixer.com</a></td>
</tr>
Source: https://www.e3expo.com/participating-companies

This is also reflected in a separate list of participating companies, available via the E3 2018 Exhibitor Directory by Map Your Show available at https://mp1630k065.mapyourshow.com. The list was retrieved today, March 10, 2018. While the link to the exhibitor list isn't directly shown on the front page, I compared exhibitor directories for some other shows (mainly CES 2018) and tried the following:

Code: 
https://mp1630k065.mapyourshow.com/7_0/exhibitor/exhibitor-list.cfm?export=pdf

This led to the exhibitor list being downloaded. Here in image form:

exhibitor_list_03-10-3domk.png


exhibitor_list_03-10-esr93.png


exhibitor_list_03-10-eyr35.png


exhibitor_list_03-10-dfomt.png


Additionally, this exhibitor list shows that Microsoft, now Mixer, has changed booth from 823 to 1023 in South Hall, more than doubling its floor space. Here's a small comparison image:

microsoftfloorplans0yqgz.png


More information on this subject may be made available during the premiere episode of Inside Xbox, airing March 10, 12:00 PM PST.



Source: https://news.xbox.com/en-us/2018/03/05/announcing-inside-xbox-premiering-march-10th/
 
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Theorry

Theorry

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Oct 27, 2017
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So now instead of MS is "leaving gaming" we probably get "MS is doubling down on gaming"
Because thats how looking only at floorplans work if we remember the other thread. :D

Nice find dude. :)
 
Prine

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Well, Greenberg said as much, toxic members here were trying hard to reconstruct his very clear response into something else (lying and leaving games/nothing to show).

This is pretty cool, and I assume some of the suggestions of mixer being used as a way to remote play games on the showfloor may actually be an option.

Also means they have a lot of games to present, fingers crossed, with all these meetings with J Devs, lots of juicy exclusives.
 
Windu

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Makes sense. E3 isn't a retail show anymore, its a show for youtube personalities etc..
 
Lukar

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noyram23 said:
I don't know much about Xbox these days, so Mixer is basically their Twitch?
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Yup. All of the major Xbox events get streamed on Mixer, and viewers sometimes get rewards (games, DLC, etc.) for tuning in there rather than on Twitch or YouTube.
 
Iwao

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Mixer is a streaming platform that they are trying to promote in the days of Twitch. Do people think that it's going to increase the amount of new playable games on the show floor to levels of industry expectation? I don't know. Though this is the same kind of insinuation as people made with the Inside Xbox announcement that it's basically "Xbox Direct" with crazy announcements. Or that thing where Microsoft Japan met with Sega Japan and some people thought there was some kind of acquisition deal going on. People are going to only be disappointed with the expectations they set for themselves.
 
SuikerBrood

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Iwao said:
Mixer is a streaming platform that they are trying to promote in the days of Twitch. Do people think that it's going to increase the amount of new playable games on the show floor to levels of industry expectation? I don't know. Though this is the same kind of insinuation as people made with the Inside Xbox announcement that it's basically "Xbox Direct" with crazy announcements. Or that thing where Microsoft Japan met with Sega Japan and some people thought there was some kind of acquisition deal going on. People are going to only be disappointed with the expectations they set for themselves.
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Agree.

I just imagine it being a booth where you can play games (and those games are streamed at the same time) so everyone can enjoy the E3 betas.
 
EvilBoris

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Iwao said:
Mixer is a streaming platform that they are trying to promote in the days of Twitch. Do people think that it's going to increase the amount of new playable games on the show floor to levels of industry expectation? I don't know. Though this is the same kind of insinuation as people made with the Inside Xbox announcement that it's basically "Xbox Direct" with crazy announcements. Or that thing where Microsoft Japan met with Sega Japan and some people thought there was some kind of acquisition deal going on. People are going to only be disappointed with the expectations they set for themselves.
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Where has anyone except you made that insinuation?
 
Iwao

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EvilBoris said:
Being open to the public is changing E3 really quickly

catalina-wine-mixer.gif
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Is Mixer the new "Water cooler"?

SuikerBrood said:
Agree.

I just imagine it being a booth where you can play games (and those games are streamed at the same time) so everyone can enjoy the E3 betas.
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That sounds like a solid plan actually, and a really smart way to keep people engaged during E3.

EvilBoris said:
Where has anyone except you made that insinuation?
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It's why I raised it as a question, and followed it with a "I don't know".
 
Starlatine

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Iwao said:
Mixer is a streaming platform that they are trying to promote in the days of Twitch. Do people think that it's going to increase the amount of new playable games on the show floor to levels of industry expectation? I don't know. Though this is the same kind of insinuation as people made with the Inside Xbox announcement that it's basically "Xbox Direct" with crazy announcements. Or that thing where Microsoft Japan met with Sega Japan and some people thought there was some kind of acquisition deal going on. People are going to only be disappointed with the expectations they set for themselves.
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I dont see anyone implying that having a mixer booth will mean 20 new exclusives confirmed

Point is people were trying to say they were quitting the business because of the small booth, now they will have anotther, larga booth and....it's still bad? Doesnt make sense

starfox said:
more space to fill up with games to be announced per inch. /s
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do you have some sort of contract to go into every xbox thread and say "lol no games" or something? it's truly remarkable
 
EvilBoris

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In all seriousness, I expect it simply to be an area with PC/Xbox mic setups, so prominent streamers can play the latest games and stream themselves playing.
Rather than it being part of a centralized channel or show, it is direct from their accounts to their subscribers.
 
Klobrille

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EvilBoris said:
In all seriousness, I expect it simply to be an area with PC/Xbox mic setups, so prominent streamers can play the latest games and stream themselves playing.
Rather than it being part of a centralized channel or show, it is direct from their accounts to their subscribers.
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That sounds ... Interesting. I really like that idea.
 
IIFloodyII

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Hmm, wonder if they'll be streaming the demos. Could make for a interesting viewing experience if so. Especially as can't Mixer on the fly show someone who is doing well (like a top 10 situation in PUBG for example) on an official channel?
 
Raide

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The booth for Mixer is probably a focus so players can try out the new titles but streamed via home consoles. It's part of the recent system update and being able to sample new titles shown off at E3 but at home, would be awesome.
 
nekkid

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Raide said:
The booth for Mixer is probably a focus so players can try out the new titles but streamed via home consoles. It's part of the recent system update and being able to sample new titles shown off at E3 but at home, would be awesome.
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That would definitely be something. If it works.
 
Kolx

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Doubling down their already small space doesn't mean much without numbers. How large is it in comparison to say Nintendo or Sony?
 

Zetran

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It's still Mixer booth isn't it? So you play game in there and stream it to people? So with this booth they have the biggest floor space out of the three?


PS: First time I actually heard Mixer streaming service. Sounds like a juice mixing company. Anyone actually using this service? Is it as popular as Bing?
 
JINX

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I doubt if it's a Mixer booth that it will be used as a substitute for Xbox's booth, it seems like the booth was just temporarily labelled as MS due to it being early. To me this just seems like MS won't be in the LCC, probably off site at either the Galen centre or their own venue (Microsoft theatre?)
 

Imitatio

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We'll see what that means. I'm no Xbox fan but I'm still curious what MS is going to show. Could be quite interesting this year.
 

Deleted member 5028

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Raide said:
The booth for Mixer is probably a focus so players can try out the new titles but streamed via home consoles. It's part of the recent system update and being able to sample new titles shown off at E3 but at home, would be awesome.
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You really think they're going to have a floor space that's not interactive for attendees, and maybe 20 people at tops can remote control some of those games via Mixer from home?

Definitely a nope.
 
Raide

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SlipperyFishes said:
You really think they're going to have a floor space that's not interactive for attendees, and maybe 20 people at tops can remote control some of those games via Mixer from home?

Definitely a nope.
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Who said it would not be for attendees? Imagine playing some coop games with people at E3. Maybe some Mixer rewards for doing so.
 
Azerach

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why would they throw their brand recognition like that? Mixer will never be a thing.
 
Delusibeta

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For a first party booth, it's still an absolutely microscopic booth. I still expect that Microsoft is pulling an EA Play here and will be hosting their stuff elsewhere.
 
kennyamr

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But wait, so they won't be at all at E3 as "Microsoft" or "Xbox?"

They will just show his streaming service to attendees? At least that's what I understood. No more Microsoft, just Mixer.

Well if that's true, then I'm def expecting them doing a EA-like thing separate from the main event in order to cut costs... right?

It will be weird not seeing the Xbox booth at E3.

For example, I wouldn't care if they make it 5 times bigger than last year if all I'm getting is a PSNow booth instead of the usual PlayStation one, that would be awful.
 
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Raide said:
Who said it would not be for attendees? Imagine playing some coop games with people at E3. Maybe some Mixer rewards for doing so.
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Logically think through how Mixer works, the limited number of consoles available on the show floor and how you manage allocating spaces to people at home.

If anything they might have a cloud based version of these games for players to try out separate from the show floor versions. If anything they'll just let people at home watch these games being streamed.
 
jett

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So MS is gonna double down on Mixer? I think the only way that platforming has a chance at competing is if they lure/moneyhat some "big" names from Twitch, or pseudo-celebs or whatnot. It's be nice if Twitch had some real competition, maybe it'd force them to improve their shit, like implementing Mixer's near-instantaneous interaction, unlike the 30 second delay of Twitch.
 
Raide

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SlipperyFishes said:
Logically think through how Mixer works, the limited number of consoles available on the show floor and how you manage allocating spaces to people at home.

If anything they might have a cloud based version of these games for players to try out separate from the show floor versions. If anything they'll just let people at home watch these games being streamed.
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I am sure they want to try out the recently announced feature that is on the Alpha ring now. And E3 is a perfect testing ground, for better or worse.
 
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