- Oct 25, 2017
No, I agree with you.Not really. Over the course of the Xbox's existence, there have been quarters (and even a few years I think) where the division has turned a profit. As far as I know, it's been a while since one of those quarters.
Today, MS is back to investing pretty heavily in Xbox, and that, combined with aggressive hardware prices and the costs of running programs like Game Pass before they reach a critical mass of users means quarterly profit is not a priority, just like it isn't for most growing tech companies.
This is not a bad thing. It is better for the future of the business to focus on growth rather than profit.
I just wish people would be more specific, but I don't think people have the data/sources to be more specific. Would be interesting to see where they are now, and where they will be in 2-3 years after all of these investments (payoffs vs not).