Microsoft Studios |OT2| The Best Is Yet To Come

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Chettlar

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Oct 25, 2017
12,317
You're an insider, you should know how PC games are selling on the Windows Store :p

If not, the Forza Horizon 3 leaderboards may give you an idea, since you can filter them based on platform:

https://forums.forzamotorsport.net/...nths-after-release-and-2-months-after-BM.aspx

According to this thread, 7% of FH3 sales were on PC, 93% on Xbox One. Although 7% is higher than I expected, I don't think it makes Microsoft's console business irrelevant. ;)

Edit: that thread was made 6 months after release, so these numbers may be different now because of Game Pass and FH3 + Store improvements on PC.
The PC performance and price of the ultimate edition were definitely why I didn't pick it up at launch despite being a huge Forza Horizon fan. I would not be surprised if the poor performance was bad emough to affect sales for 3 and then for 4. A lot of people don't bother to say "well hey maybe they fixed it this time," unless they're already interested.

Also there's the windows store...
 

Silky

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Oct 25, 2017
10,522
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There's something about flaunting your studio acquisitions directly to the audience buying your shit instead of like, investors or other suits really creeps me out
 

Deleted member 2254

user requested account closure
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Oct 25, 2017
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There's something about flaunting your studio acquisitions directly to the audience buying your shit instead of like, investors or other suits really creeps me out
Didn't Sony have a major "E3 winning moment" by announcing they essentially acquired Kojima and whatever shenanigans he'll ever come up with? Years later and we still know jackshit about his upcoming game, too. I don't see anything odd with announcing that certain renowned studios are now working on improving your console's game portfolio.
 

Betty

The Fallen
Oct 25, 2017
15,085
Didn't Sony have a major "E3 winning moment" by announcing they essentially acquired Kojima and whatever shenanigans he'll ever come up with? Years later and we still know jackshit about his upcoming game, too. I don't see anything odd with announcing that certain renowned studios are now working on improving your console's game portfolio.
Jackshit other that it's name, what it looks like, what engine it's running on, that he hopes to have it out before the Tokyo olympics in summer 2020 and even snippets of gameplay.
 

Silky

Banned
Oct 25, 2017
10,522
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Idk it just seems really off to me. I'm happy that NT is financially stable for the time being but like, as we approach conglomerate megacorp acquisition one after the other with shit like AT&T/Time Warner or Disney/FOX having shit like a studio acquisition be announced in front of fans to roaring applause is fucking /weird/ to me.

Granted E3 is an investors expo first and foremost
 

JINX

Member
Oct 25, 2017
5,129
There's something about flaunting your studio acquisitions directly to the audience buying your shit instead of like, investors or other suits really creeps me out
I wouldn't call it flaunting, it's was there to address to their customers that they are fixing a problem, that they now have the investment and focus to do that. It's more of a messaging and overall move to try and change perception, I don't know why it would creep you out though they aren't doing it in a ostentatious way.
 
Oct 26, 2017
8,992
There's something about flaunting your studio acquisitions directly to the audience buying your shit instead of like, investors or other suits really creeps me out
At first I thought this was a compliment. That you like how they tell the audience directly about new studios instead of only to investors and leaving the actual buyers in the dark.

But then you lost me at the end....
 

Klobrille

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Oct 27, 2017
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Idk it just seems really off to me. I'm happy that NT is financially stable for the time being but like, as we approach conglomerate megacorp acquisition one after the other with shit like AT&T/Time Warner or Disney/FOX having shit like a studio acquisition be announced in front of fans to roaring applause is fucking /weird/ to me.

Granted E3 is an investors expo first and foremost
You think way too complicated.

The consumer feedback Xbox keeps getting this whole generation is that their first-party output is way too low.

Xbox goes out to their consumers saying - yeah guys we hear you, we are investing in growth to adress your feedback.

That’s simply showing a direct reaction to the feedback they receive by their consumers - and not by their investors. Easy as that.
 

space_nut

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Oct 28, 2017
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I'm so freaking excited to see what NT has coming next!

What's the team behind Killer Instinct doing now? Not many fighting game devs out there and they did an amazing job with KI. Hope we can see more output from them soon
 

Chettlar

Member
Oct 25, 2017
12,317
There's something about flaunting your studio acquisitions directly to the audience buying your shit instead of like, investors or other suits really creeps me out
... they're showing their commitment to first party because that same audience is worried about the future, and Microsoft doesn't have those games to show yet.

How better to show you're making more first party games than to announce new first party studios?

I don't understand the issue here...
 
Oct 26, 2017
8,992
I really like that Netflix on Xbox gets DV but Netflix first should fix that issue that any content is HDR, in other words HDR is always enabled in the app. Fix that shit already.
 

Granjinha

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Oct 25, 2017
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That would be a very difficult thing to keep quite, plus it would be artificially limiting what studios you could acquire. To line up the deal for when a studio becomes free of their last project or to keep a studio funded, they will probably just announce any when the deal goes through rather than with a letter like at E3. At least Phil seemed to imply that.
Would it? This E3, we only knew about Playground. Undead Labs, Compulsion Games, The Iniative and (especially) Ninja Theory were all surprises.
 

SnatcherHunter

The Fallen
Oct 27, 2017
9,394
Idk it just seems really off to me. I'm happy that NT is financially stable for the time being but like, as we approach conglomerate megacorp acquisition one after the other with shit like AT&T/Time Warner or Disney/FOX having shit like a studio acquisition be announced in front of fans to roaring applause is fucking /weird/ to me.

Granted E3 is an investors expo first and foremost
You weren't following the old MS OT.

Everyone was betting on studios announcements prior to the show. MS HAD to address the first party problem they had at the show. Spencer did a great job and forced many to pay attention.
 

bsigg

Member
Oct 25, 2017
15,993
Idk it just seems really off to me. I'm happy that NT is financially stable for the time being but like, as we approach conglomerate megacorp acquisition one after the other with shit like AT&T/Time Warner or Disney/FOX having shit like a studio acquisition be announced in front of fans to roaring applause is fucking /weird/ to me.

Granted E3 is an investors expo first and foremost
Developers getting in with a publisher/console manufacturer to shore up their financial future makes a lot of sense. It's far less "fucking /weird/" than a major entertainment brand purchasing the the entertainment sector of another major brand. If it was Microsoft buying EA, Take2, etc. I would probably agree.
 

daniel77733

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Oct 27, 2017
4,639
I'm definitely not a big Xbox One fan by any stretch of the imagination but seeing Spencer announce the acquisition of five new studios was huge for me personally because it finally shows me that after years of just bullshit PR speak that he's committed and determined to improving Microsoft's first party internal studios. Granted, there's no guarantee that the five studios will develop games that appeal and interest me but at least, it's a start in going in the right direction. Spencer simply has to get the Xbox brand to evolve beyond Halo, Gears and Forza. Hopefully, with these five studios, it's the start of just that.
 

Theorry

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Oct 27, 2017
39,545

"While the industry is growing across the board, there seems to be fewer teams and studios focused on 'mid-tier' games that sit between triple-A blockbusters on one end and smaller indie games on the other. Those are some of the kinds of studios that we're interested in partnering with right now, studios with teams that can make quality, crafted games that sit just between mid-tier and triple-A and by becoming part of our Microsoft Studios family, can focus on craft and innovation and accelerate their creative growth."
 

VinFTW

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Oct 25, 2017
4,640
Well, kinda kills off any hype for obsidian for me personally.

But maybe gives more credence to playful/playtonic/armature among other smaller studios.

Wonder what you would consider Certain affinity
 

JINX

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Oct 25, 2017
5,129
Would it? This E3, we only knew about Playground. Undead Labs, Compulsion Games, The Iniative and (especially) Ninja Theory were all surprises.
The initiative they could obviously keep a secret because it barely existed, a lot of us also guessed that Darrel would announce a new studio at E3. Undead Labs, Compulsion games and Ninja Theory as Phil said all luckily lined up for them to do the announce at E3 in their letter of intent phase. Media outlets like Waypoint knew about some of the acquisitions before the conference, now that MS has clearly put forward that they intend to expand more, media outlets like Kotaku and Polygon will be on the lookout for them. It would still be artificially limiting them, you can't keep a deal like that secret for long enough that you keep E3 for acquisition announcements.
 

Theorry

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Oct 27, 2017
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Well makes sense. Lots of talent there. They can grow and it doesnt empty your wallet right away. I more happy with 3 "smaller" teams being added and grow from there instead of one big one.
 

Klobrille

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Oct 27, 2017
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Germany
Well, kinda kills off any hype for obsidian for me personally.

But maybe gives more credence to playful/playtonic/armature among other smaller studios.

Wonder what you would consider Certain affinity
I would say Obsidian fits perfectly to his description.

Ninja Theory. Undead Labs. Compulsion Games. Playground Games. All mid-sized studios - with the latter obviously in a growing-state.

Also you use the words "smaller studios". That's not what he said - intentionally so.

Certain Affinity has about 150 devs - so pretty much in the same ballpark.
 
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1.21Gigawatts

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Oct 25, 2017
3,083
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Didn't Sony have a major "E3 winning moment" by announcing they essentially acquired Kojima
They did? I thought KojiPro was still an independent 3rd party studio simply working on an exclusive project. Like Insomniac.

This sounds good. I think growing these studios will work much better than flat out trying to create a AAA studio from the ground up. I think iteration is key in game development, and smaller studios with smaller projects can iterate faster and grow into AAA studios with much more robust workflows.
 

JINX

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Oct 25, 2017
5,129
Well, kinda kills off any hype for obsidian for me personally.

But maybe gives more credence to playful/playtonic/armature among other smaller studios.

Wonder what you would consider Certain affinity
Obsidian fits into that category perfectly actually, but currently they are tied up with T2 (Private Division) on a mid tier project.
 
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JINX

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Oct 25, 2017
5,129
Full interview: https://www.pcgamesinsider.biz/indu...shed-so-much-cash-on-its-first-party-line-up/
What were the criteria by which you decided which companies were worth your time (and money!)
We didn’t have set criteria. We were looking for teams and talent with a proven track record of delivering differentiated gaming experiences. Collectively, the new studios have the creative power and operational excellence to deliver the next industry game changers. My personal framework for looking at new teams and projects is that we must bet on people, teams and ideas. Each of the studios we are adding to our first-party family is really first and foremost organised around great creative leaders who love the craft of making video games.
Earlier in the year, there were rumours about Microsoft looking into buying big companies such as EA, PUBG Corp and even Valve. That, in itself, isn't all too surprising as all sizeable firms are always on the look for purchases. But why did Microsoft decide to make multiple, smaller acquisitions opposed to one larger one?
We were never focused on the size of a studio or the number of acquisitions. Regardless of size, studios develop unique cultures that fuel their creativity and innovation. For us, it came down to finding the right teams who can not only deliver great games but also fit well with the Microsoft Studios family. We also believe that the diversity of content is valuable. There is value in having studios in different parts of the world as those teams bring unique points of view and unique talents to game development. We are fortunate to have a great line-up of long-running triple-A franchises with Halo, Gears of War, Minecraft, Forza, Age of Empires and so on. Adding smaller teams with a focus on characters and stories helps round out the total portfolio.
 

Klobrille

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Oct 27, 2017
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Germany
Playful. Certain Affinity. Turtle Rock Studios. Double Fine. These are probably the caliber he's talking about. "Crafted games that sit just between mid-tier and triple-A".

Another wildcard is The Behemoth, which I personally love.

*EDIT*
Just read the full part above me. Yea, maybe it isn't really about the studio size but just their conviction that a certain studio will bring them the creativity they need.
 

JINX

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Oct 25, 2017
5,129
Playful. Certain Affinity. Turtle Rock Studios. Double Fine. These are probably the caliber he's talking about. "Crafted games that sit just between mid-tier and triple-A".
Yeah the "triple AAA blockbusters" Matt is talking about are games like Anthem or Halo Infinite with 800+ and 500+ working on them. Between that and indie is the old definition of AAA (100-200+), it's also not the focus they just want to diversify their lineup. We are seeing the likes of EA now also focusing on that, for a similar reason as MS to pump out more content for their subscription.

Bummer.

What mid-tier studios are out there that have incredible potential a la NT to boost MS 1P into industry leading tier? Which is their goal.
There are actually plenty, from 4A to Obsidian etc. Neither studio breaks the 200 mark, being around the 150 mark. But even smaller there are studios like Gunfire games and more.
 
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Poodlestrike

Now you've been (nah nah) POODLESTRUCK
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Oct 25, 2017
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Yeah, that's all pretty vague. It does put out the more outlandish stuff (Sega, EA), but other than that, they're open to buying anybody with a solid history. Obsidian definitely fits that bill.
 

Shrennin

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Oct 25, 2017
2,009
This quote seems to give us an idea on what studios Microsoft may look into acquiring:

“We are going to bet on long-term partners, bet on studios based around creative leaders, and bet on new leaders by building studios around proven industry veterans.”

So long-term partners could be a studio that produces any kind of game in terms of A, AA, or AAA. Playground and Undead Labs fit this mold. Ninja Theory, and Compulsion fit the second mold of being based on creative leaders, and The Initiative the third mold of being based around a proven industry veteran.

So studios like Remedy and Moon Studios would fit in there. Obsidian could fit in the second category potentially. The third category seems tailored to Microsoft built studios like Initiative or even Coalition.
 

craven68

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Jun 20, 2018
1,797
I’m not sure. Perhaps they are looking for some Japanese studios at this point to have more of a global presence?
Yeah they must be looking for japanese studio if you look at this quote : "There is value in having studios in different parts of the world as those teams bring unique points of view and unique talents to game development. "
 

peepers

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Dec 10, 2017
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Reading those quotes I think Remedy is likely tbh. Also they should give some money to Chris Avellone and get him to make a new IP but that's just my opinion.
 

Theorry

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Oct 27, 2017
39,545
Reading those quotes I think Remedy is likely tbh. Also they should give some money to Chris Avellone and get him to make a new IP but that's just my opinion.
Remedy ship has sailed now they are a IPO also. MS had the chance to get them for years and never did. Resulting in Remedy changing their company abit to be relevant in the future.
 

Alandring

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Feb 2, 2018
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We are seeing the likes of EA now also focusing on that, for a similar reason as MS to pump out more content for their subscription.
Take-Two has too a program for games like that, but they haven't any subscription. Ubisoft too publish some small games.

The time were major publishers only make AAA is over. AAA can be more profitable, but they are also riskier.
 

Granjinha

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Oct 25, 2017
3,726
Obsidian absolutely fits that criteria. They are a mid-tier developer, not an AAA one.

Obsidian fits into that category perfectly actually, but currently they are tied up with 2K on a mid tier project.
It's Take Two, not 2K. Their new mid-tier division is publishing Obsidian's new game.

The initiative they could obviously keep a secret because it barely existed, a lot of us also guessed that Darrel would announce a new studio at E3. Undead Labs, Compulsion games and Ninja Theory as Phil said all luckily lined up for them to do the announce at E3 in their letter of intent phase. Media outlets like Waypoint knew about some of the acquisitions before the conference, now that MS has clearly put forward that they intend to expand more, media outlets like Kotaku and Polygon will be on the lookout for them. It would still be artificially limiting them, you can't keep a deal like that secret for long enough that you keep E3 for acquisition announcements.
I don't think it really matters if outlets know or don't know about this stuff, as this kinda thing is always prone to leaking. Still, they were pretty good at keeping the acquisitions a secret.
 

Bradbatross

Member
Mar 17, 2018
9,313
Idk it just seems really off to me. I'm happy that NT is financially stable for the time being but like, as we approach conglomerate megacorp acquisition one after the other with shit like AT&T/Time Warner or Disney/FOX having shit like a studio acquisition be announced in front of fans to roaring applause is fucking /weird/ to me.

Granted E3 is an investors expo first and foremost
It's honestly weird that you find it creepy. How is announcing that their investing in studios ro make more games for their platform a bad thing for Xbox owners?
 

JINX

Member
Oct 25, 2017
5,129
It's Take Two, not 2K. Their new mid-tier division is publishing Obsidian's new game.
I know it's Private division, but too many 2's and too many K's lol

Take-Two has too a program for games like that, but they haven't any subscription. Ubisoft too publish some small games.

The time were major publishers only make AAA is over. AAA can be more profitable, but they are also riskier.
T2 is more than likely due to the fact they haven't had any real success outside of their core IP recently (Battleborn, Evolve etc), also not releasing much outside of those core IP's. Being a medium publisher, at least in comparison to EA, Activison even Ubisoft. They probably want a more sustainable way to grow, Ubisoft does it because thats more their ethos as a company. EA and MS seems to be making it far more of a focus, with both clearly gunning for the subscription market. But yeah there is definitely a realisation in the industry that as these big tentpoles become fewer and fewer, these mid tier games are far more sustainable and pad out their quarters.
 
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pswii60

Member
Oct 27, 2017
18,976
This quote seems to give us an idea on what studios Microsoft may look into acquiring:

“We are going to bet on long-term partners, bet on studios based around creative leaders, and bet on new leaders by building studios around proven industry veterans.”

So long-term partners could be a studio that produces any kind of game in terms of A, AA, or AAA. Playground and Undead Labs fit this mold. Ninja Theory, and Compulsion fit the second mold of being based on creative leaders, and The Initiative the third mold of being based around a proven industry veteran.

So studios like Remedy and Moon Studios would fit in there. Obsidian could fit in the second category potentially. The third category seems tailored to Microsoft built studios like Initiative or even Coalition.
Interesting, sounds like there will be more new studios built from the ground up like The Initiative, in addition to more acquisitions.

Satya really did open the cheque book.
 
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