What Satya is saying makes sense to me. Not sure the snarkiness on the first page was warranted. It literally just means the average Xbox player is more dedicated to their console than others.
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Microsoft: Xbox One is the “Highest-Engagement Console” in the Market; Explains Strategy for Gaming
- Thread starter Rychu
- Start date
Come on guys, this is pretty run of the mill investor comms. It's not like they are taking out ads about how PS and Nin have shit engagement.
In anycase it's actually great that they have found their direction because competition keeps this healthy and also that statement does not in anyway reduce or impair your engagement with your PS4s and Switches.
In anycase it's actually great that they have found their direction because competition keeps this healthy and also that statement does not in anyway reduce or impair your engagement with your PS4s and Switches.
Xbox live is highly successful and Mixer has been pretty successful as well. It means more people interact with other gamers on Xbox. Between gaming, twitch and mixer, there's a good case to be made
I'm guessing from having access to the full NPD report. Just because Sony doesn't share it with us, doesn't mean Microsoft is not seeing it. Do you ever ask Sony how they know they are the best selling console in a given month when Microsoft doesn't reveal their numbers?
There's more to the current market than console sales. Money that's being made from users digitally is obviously very important in this day/age.
Too many of you guys are stuck in the '90s/2000s. Game/console companies are making tons of money in various other ways.
Probably for the average user, not overall. I'm sure Apple gets more revenue per user than Android too.
This. I mean...he is the MS CEO. He's not gonna trash talk his company's ecosystem.
That being said, I enjoy my XBX just fine.
Yes. Let's just assume if Sony isn't arguing that the info is probably solid.
What is it with all the Inspector Clouseaus? This isn't some freaking conspiracy. Are you guys expecting an Oliver Stone film on the console wars?
Ehhh idk, it would not surprise me to discover that Xbox's hardcore base is more "engaged" than the PS4 hardcore base, and that it's not only a symptom of averaging. Xbox attracts multiplayer gamers specifically, who spend more time online consuming content.
My point is I think it's disingenuous to handwave away this PR as if it means nothing.
My point is I think it's disingenuous to handwave away this PR as if it means nothing.
Yes, but there are less Xbox One users vs. PS4 users. Even though this is the case, the money that's coming in from Xbox users has a higher average. It's not spin and it shows that the Xbox userbase is a bit more "hardcore" which makes sense considering the PS4 is a more mainstream console and is also more popular in territories that can't rely on solid internet connections for digital content.
I don't see how this is nonsense. It's an interesting stat considering the current growth of online gaming services.
Edit: I now see that Matt pretty much stated what I've said.
Never said nothing about a conspiracy
I just want to know the metrics of this in a thread about engagement
I don't think it's nonsense but it's normal for the bigger user base to be lower on average .
Like for eg i think on average there are more XB live members than there on are on PSN+ members .
Of course avgs don't tell you everything and you have to look at all the data .
MS is being vague on purpose. Of course if you want to you can claim what he said is entirely positive. The only reason we can't be sure if it is a positive is because MS has intentionally hidden the most important datapoint to determine this; the units of consoles sold.
Saying the rest of us are wrong because we don't have data, when the lack of data was deliberately engineered by Microsoft, is not helping your case. My scepticism is basically entirely revolving around this fact, that MS can easily turn this into 100% good news by just telling us the console sold-through numbers. The ball is in their court.
Ya it always seemed like people that owned it, bought every fuckin game on it.
Thanks for this. I. Was trying to figure out what they meant by "highest engagement console" in this context. I wasn't sure what they were implying here. Cheers for the clarification.
All of this is of course right on the money but I think there's another factor in okay here that is contributing to these results. I think that with all of the first party initiatives from them incorporating MTX and various forms of monetizations it makes sense that Xbox users would tend to spend more on these sorts of transactions. It's a sort of expectation/conditioning thing going on with their heavy push towards GAAS. I'd imagine the same will hold true for them with whatever their next platform ends up being. Their audience is just more used to and willing to spend money in that way at this point
That is natural...
The bigger the userbase = less money per user.
But the bigger userbase will always give more money combined... there is no advantage in having lower userbase.
80 million x $9 per user >>>> 35 million x $10 per user
It is not even comparable and not a metric to grab about when you are losing ton of money with lower userbase.
The bigger the userbase = less money per user.
But the bigger userbase will always give more money combined... there is no advantage in having lower userbase.
80 million x $9 per user >>>> 35 million x $10 per user
It is not even comparable and not a metric to grab about when you are losing ton of money with lower userbase.
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I'm not surprised by this at all. The Xbox One user base is smaller and made up of more dedicated gamers than the PS4. That "engagement" per user is going to be higher when there are fewer enthusiasts owning the platform.
So how exactly does MS know the "engagement numbers" of Nintendo and Sony? And what even are those numbers? What exactly is engagement here? This is just ridiculous marketing speak that was brought to us to make fun of. Maybe engaging the topic counts to some engagement for MS? Engagement.
Welcome to any marketing related thread on Era you mean. When somebody at Sony tries to spin their crossplay stance or Reggie saying something stupid again you don't see anything different. This persecution complex is getting annoying.
Of course it is...
That is how competition works... just look how much money they could be making with 80 million players?
No company in the world wants to be in the MS position but that is how competition works... only one company can have all that money per generation... and I'm 100% sure MS internals are breaking the heads thinking how to invert this situation.
Basically.
That is in no way a positive thing... MS would love to twice the userbase with little less engagement.
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Jeez, this is an Xbox thread alright.
Just because you don't get it doesn't mean it's made up nonsense.
Do you think Sony doesn't look at these metrics and for ways to increase brand/user engagement? I mean, I don't want to spoil it for you, but maybe look it up.
Just because you don't get it doesn't mean it's made up nonsense.
Do you think Sony doesn't look at these metrics and for ways to increase brand/user engagement? I mean, I don't want to spoil it for you, but maybe look it up.
I'm pretty sure Ouya would love to be making $2 billion in gaming revenue every quarter. Y'all are being incredibly hyperbolic about the state MS is in. They are profitable and are seeing growth thus far this year. That is a good place to be. Might not be the best position but it's still a good one.
Not for a big player in the market... I don't think anybody at MS is comfortable with that... that is not a business goal.
They definitely wants to have a bigger userbase, be first, etc... that is natural.
Marketing works are used based n your position in the market... if MS was in different position they won't talk about engagement.
There is a huge difference between wanting to perform better and performing terribly or being in dire straights. Just because they'd like to be performing better doesn't mean they are performing poorly. Hell even businesses performing fantastically well want to perform better. That's what businesses do
Sony just needs to have less exclusive games throughout the year, so that the player has more money to spend engaging with multiplatform games after the point of purchase.
As it stands, I'm not at all surprised that Xbox users are able to spend more money engaging more with less games.
MS is literally saying "we lost the game but one of our players was the best 3 points scorer".
That looks like a team performing better?
So... what is it that you think they should do at an investor Q&A? "Well, we are losing to Sony for number one and probably have no shot at winning. You should sell your Microsoft stock and buy Sony Stock." As for your example you might focus on your 3 point game if you think it's a building block for future success. Or I guess the coach could concede that they lost the game because he's a lousy couch and they should probably fire him and demand a better one.
Looks like they are in stock:
https://www.amazon.com/Xbox-One-X-1...-3&pi=AC_SX236_SY340_QL65&keywords=xbox+one+x