No matter what you own, it's not pr. And why it's not has been answered many times in this thread.
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Microsoft: Xbox One is the “Highest-Engagement Console” in the Market; Explains Strategy for Gaming
- Thread starter Rychu
- Start date
Well, I'll be first to admit that I'm not part of the Engagement demographic for Xbox. I hardly even touch that expensive paper weight. Although this is PR speak for investors, the way MS keeps "inventing" qualitative metrics speaks alot of how the Xbox Division's status of trying to keep investors confident that they're doing OK in some categories, but the one that matters most (eg consoles sales, 1st party sales and 3rd party sales) they're behind Sony and Nintendo. I honestly don't see now how MS will convince investors about being the best in engagement will lead to Xbox success down the road
Fortunately he's not talking to you, me or anyone in this forum so it doesn't matter how we take it. If the investors need more clarification, I'm willing to bet a person at that level is willing and able to explain it.
At that position you learn how to speak high level and simplify your communication but also don't throw out anything that you're unable to clarify or define. General best practices in business communication
Holy shit, I'm so dizzy from reading all that spin. Never has something been more vacuous than Microsoft's gaming division's PR.
Wonder how much the longer existence of Xbox Live, Xbox Live Arcade and a payed online subscription play into this. They sure taught us that spending money is ok. And they are at least five years ahead in that regard. If Sony sits at 43 % digital now I think MS is closing in on 50 %. And it all started with horse armor.
For the thousands time, this is not an article to convince Sony fans of buying a Microsoft console. It's a metric important to them as it is reaffirming for them to invest more into Xbox to make even more money. The justification is that people not only buy the hardware but also software and spend more money on a game per average as gamers on competing consoles.
Calling this false or spin or whatever tells more about the people saying you than about microsoft. Hell, even a mod came to this thread to explain what it actually means and people still play dumb. How is that even possible?
They're growing and profitable. Engagement leads to monitization. Monitization leads to profits.
On the other hand, hate leads to the dark side. You're entitled to you tastes but let go of the hate.
Microsoft is truly master in PR spins. But while their console is being outsold by both competitors and their PC gaming efforts also keep struggling, other services like Azure and Simplygon are doing fine. Microsoft is becoming more important in the games industry.
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Interesting. An anecdote, but my friends who own Xbox are always subbed to Live, not so much for my friends who own a PS4.
Someone need to post the picture that about MAU, or this kind of reply will keep happening.
Because people don't read, love to give uninformed hot takes, and show their loyalty to a brand.
Satya has been saying this kind of stuff for a bit, and shown his commitment to Xbox. It's not lighting the world on fire like the Cloud, yet, but they see potential. I feel like they finally got ahead of the curve with Office 365 and Azure after many, many misses. They're combining what they've learned with Xbox with what they've learned elsewhere to foster an ecosystem that's heavy on user choice and forward thinking experiences.
It's funny how all these "Xbox is the most/best" comments always come from Microsoft themselves.
It's so hard to like these guys, even when they do well. If they just never had these pressers and just released games man I would have so little bad to say of them, and would simply get to enjoy my X1X without all the eye rolls.
It's so hard to like these guys, even when they do well. If they just never had these pressers and just released games man I would have so little bad to say of them, and would simply get to enjoy my X1X without all the eye rolls.
What does this have to do with my comment ? Of course you can't sell your console with PR statements.
I see some people still can't read. I didn't call it lie or spin, i just have my doubts because we still have NS with a small userbase (for now) and great software sales. Ms don't give us any real numbers, all we get from them are PR statements, that's my problem with it.
Yeah, some people still play dumb in order to defend their favourite company and their statements.
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This is not a presser it's an investment call. They are required to do it.
Fair enough, maybe its that people feel the need to make threads of everyone of them and bring more attention to it than necessary. I never have to constantly be reminded by Sony or Nintendo about what they do the best. It's even more eye roll when it's always a new metric that is never tracked normally in the public eye.
I keep searching for the /s. Please tell me you know why you're so, completely wrong here?
According to several sources, MAU's are 59 million, which is as much as last quarter. What am I missing here?
Why are xbox threads so shit regardless of the topic.
Anyways, that explains the gaming investment. I expect a lot of the money being thrown at more stuff to keep users engaged like perpetual games ala SoT.
Anyways, that explains the gaming investment. I expect a lot of the money being thrown at more stuff to keep users engaged like perpetual games ala SoT.
This just sounds so childish and petty. Congrats on flipping your friends I guess. Maybe Sony will give you a reward
and let you change your user name.
Why can't folks see the value in all 3 consoles? I will never understand it.
I'm so sorry you have to sit through MS quarterly reports which is the only place they talk about this so they can report to their investors. And surely you see the stream of Sony gaming ads on TV, sporting events, billboards, etc. telling you the message Sony wants you to see. Also engagement is far from a new metric. Maybe I'm too old to understand young people's arguments.
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Bigger library. Multiplayer gaming. Pushing Mixer. Game Pass. EA Access.
Mostly multiplayer gaming.
sony and Nintendo will continue to shit all over xbox. which company is more pc friendly though?
If the average Xbox player spends more money than a PlayStation player, does that necessarily mean more money is spent on Xbox?
If there is 79M PS owners and 35M XB owners, won't the numbers be dragged down by so many more users on one end vs the other? More money, in total, has to be spent on PS4 right or am I doing math wrong?
I'd wonder if there are stats on the breakdown of money spent per platform for people who own both too
If there is 79M PS owners and 35M XB owners, won't the numbers be dragged down by so many more users on one end vs the other? More money, in total, has to be spent on PS4 right or am I doing math wrong?
I'd wonder if there are stats on the breakdown of money spent per platform for people who own both too
So, Sony has definitely given away that data. It's definitely not a company making an unverifiable claim.
Of course Sony is making more money right now. What MS is reporting is that the gap in physical sales does not mean an equal gap in software sales.
On one side Xbox has some services that favor playing and spending money on it, on the other side Sony have all the casual gamers this gen, even if they have also the majority of hardcores too, the average engagement on that platform is probably lower than Xbox One.
MAUs usually drop after the holiday quarter. This time, they didn't.
Nice try, but I'm pretty old, and if you think a commercial from any of the big three is the same as hearing "we have most hours played monthly!" or "our users spend more money than any other platform" then I don't know what to say to you.
You trying to assume my age says pretty much all I need to know though, haha.
To those asking about the Switch: its engagement numbers are also very impressive. If it had a popular paid online plan and more full-priced games, it would probably overtake the XBO (though I imagine that would reverse again considering how fast and how large its userbase will continue to grow).
Well, that's 2 out of 8 or 25% in total. Pretty damning imo. We're a small class ;P
Can't you make anything look amazing if all you take into account is averages?
Given hypothetical scenario below where Set A has 4 users and set B has 8 users, with {n,...} where n is engagement value of a user, 1 being the lowest and 10 being the highest:
In other words, with "average engagement" alone, we cannot claim that user A has "more" engaged users. Without the other numbers, there is nothing to derive from the statement itself. You know, just like inferring data from "increase of 5% to A, B, and C", when we don't even know the base value, nor do we know the breakdown.
Given hypothetical scenario below where Set A has 4 users and set B has 8 users, with {n,...} where n is engagement value of a user, 1 being the lowest and 10 being the highest:
- A = { 8, 6, 9, 5 }
- B = { 9, 8, 10, 10, 7, 5, 4, 2 }
- A: 28 / 4 = 7
- B: 55 / 8 = 6.875
In other words, with "average engagement" alone, we cannot claim that user A has "more" engaged users. Without the other numbers, there is nothing to derive from the statement itself. You know, just like inferring data from "increase of 5% to A, B, and C", when we don't even know the base value, nor do we know the breakdown.
I do love how people on here spin almost the most actually important figures as "PR spin", like they know better than multibillion dollar companies and their investors.
First it was MAU, which was instantly laughed at despite being one of, if not the the main metric for success for service based companies. Now it's user engagement, a term that is pretty self explanatory and is definitely important.
First it was MAU, which was instantly laughed at despite being one of, if not the the main metric for success for service based companies. Now it's user engagement, a term that is pretty self explanatory and is definitely important.
Can engagement also mean ''more played time per user'' instead of ''more profit per user'' ?
At least for me, both those definitions make sense.
You're missing the forest for the trees. The point is that no one is force feeding you any lies or hitting you over the head with it constantly. When did MS talk to you about this? Seems like you just read it on this thread right?
To be honest in order to inspire confidence in your investors you need to use some metrics to show you are improving and/or doing well, and thus make the spend you are making within a particular area of your business seem justifiable.
Last year they used MAU as a metric to get a similar message across:
"spin" is the wrong word to use in this instance but there is a huge element of putting yourself in the best light possible.
Because some people think that Satya Nadella, while running a multi billion company cares for console wars and speak to them. What Nadella did is nothing but explain how can Xbox increase income without selling gangbusters on hardware, and that's so easy as explain that the Xbox userbase play a lot, and spend a lot of money too.
And that's also being answered in this thread in context for this article and Matt already said it's actually both.
This is the CEO of MS responding to an investor question about gaming. Some responses on here are plain embarrassing.
MS have growth all across their various divisions and make more money (in total not gaming specifically) than any company involved in gaming. Nadella doesn't need to spin anything.
MS have growth all across their various divisions and make more money (in total not gaming specifically) than any company involved in gaming. Nadella doesn't need to spin anything.
MAUs always suffer a big drop after the holidays are over. So normally we would've seen a drop to 56 million or something like that. That number stayed even after the holiday season for the first time is what you're missing.
User Banned (2 Days): System Wars, previous warnings
We still haven't got any games so let's use vague marketing speak to sound good.
One console has nothing I can't get on other consoles/PC. I love single player games most of all, and I hate GaaS. And one console is heading straight in the opposite direction, so why would I want that console?
Do you see now, why some people don't see the value in all of the three consoles?
This isn't their E3 press conference.
That's not the purpose of these discussions.