No matter what you own, it's not pr. And why it's not has been answered many times in this thread.It IS usual Ms PR bullshit dude!
I own an xbox one and 360 and even I can see what a ridiculously pointless article this is.
No matter what you own, it's not pr. And why it's not has been answered many times in this thread.It IS usual Ms PR bullshit dude!
I own an xbox one and 360 and even I can see what a ridiculously pointless article this is.
For the thousands time, this is not an article to convince Sony fans of buying a Microsoft console. It's a metric important to them as it is reaffirming for them to invest more into Xbox to make even more money. The justification is that people not only buy the hardware but also software and spend more money on a game per average as gamers on competing consoles.This may be possible (if he means more profit per user), taking into consideration that the Xbox is selling at least twice worse than ps4, but anyways, it's a pretty strange statement from them. They don't give us any exact numbers (how much consoles Ms sold, the number of gold subscribers, total software sales, atach ratio), also what about Switch (since it's considered a console).
Will take this with a grain of salt.
Well, I'll be first to admit that I'm not part of the Engagement demographic for Xbox. I hardly even touch that expensive paper weight. Although this is PR speak for investors, the way MS keeps "inventing" qualitative metrics speaks alot of how the Xbox Division's status of trying to keep investors confident that they're doing OK in some categories, but the one that matters most (eg consoles sales, 1st party sales and 3rd party sales) they're behind Sony and Nintendo. I honestly don't see now how MS will convince investors about being the best in engagement will lead to Xbox success down the road
Well, I'll be first to admit that I'm not part of the Engagement demographic for Xbox. I hardly even touch that expensive paper weight. Although this is PR speak for investors, the way MS keeps "inventing" qualitative metrics speaks alot of how the Xbox Division's status of trying to keep investors confident that they're doing OK in some categories, but the one that matters most (eg consoles sales, 1st party sales and 3rd party sales) they're behind Sony and Nintendo. I honestly don't see now how MS will convince investors about being the best in engagement will lead to Xbox success down the road
Someone need to post the picture that about MAU, or this kind of reply will keep happening.The number of MAU's didn't increase compared to last quarter, so now Microsoft is taking in engagement. Incredible.
What does this have to do with my comment ? Of course you can't sell your console with PR statements.For the thousands time, this is not an article to convince Sony fans of buying a Microsoft console.
I see some people still can't read. I didn't call it lie or spin, i just have my doubts because we still have NS with a small userbase (for now) and great software sales. Ms don't give us any real numbers, all we get from them are PR statements, that's my problem with it.Calling this false or spin or whatever tells more about the people saying you than about microsoft. Hell, even a mod came to this thread to explain what it actually means and people still play dumb. How is that even possible?
It's funny how all these "Xbox is the most/best" comments always come from Microsoft themselves.
It's so hard to like these guys, even when they do well. If they just never had these pressers and just released games man I would have so little bad to say of them, and would simply get to enjoy my X1X without all the eye rolls.
This is not a presser it's an investment call. They are required to do it.
The number of MAU's didn't increase compared to last quarter, so now Microsoft is taking in engagement. Incredible.
I keep searching for the /s. Please tell me you know why you're so, completely wrong here?
Keep dreaming MS. I know already 2 persons in my class who are jumping now to Playstation because of Sony's constant games output. They had Xbones this gen but GoW seems to make such a huge impact that they now want a Pro. One of them is even selling his Xbone with 5 controllers and dozens of games so that he has the money right away. MS can talk all they want but gamers have eyes and the flow of constant critical-acclaimed games that you can only find on Playstation will drain even more MAUs from the "highest-engagement" console over the time.
Fair enough, maybe its that people feel the need to make threads of everyone of them and bring more attention to it than necessary. I never have to constantly be reminded by Sony or Nintendo about what they do the best. It's even more eye roll when it's always a new metric that is never tracked normally in the public eye.
I find it hard to believe how can Xbox have high engagement than Switch, when a gamer can engage with switch anywhere, any time.
I find it hard to believe how can Xbox have high engagement than Switch, when a gamer can engage with switch anywhere, any time.
The number of MAU's didn't increase compared to last quarter, so now Microsoft is taking in engagement. Incredible.
This being said: while their console is being outsold by both competitors and their PC gaming efforts also keep struggling, other services like Azure and Simplygon are doing fine. Microsoft is becoming more important in the games industry.
So, Sony has definitely given away that data. It's definitely not a company making an unverifiable claim.There's lots of ways to obtain data. Often times companies outsource data and analytics specialists to provide the market metrics. Just because they aren't sharing with the public doesn't mean it's not obtainable in other ways.
If the average Xbox player spends more money than a PlayStation player, does that necessarily mean more money is spent on Xbox?
If there is 79M PS owners and 35M XB owners, won't the numbers be dragged down by so many more users on one end vs the other? More money, in total, has to be spent on PS4 right or am I doing math wrong?
I'd wonder if there are stats on the breakdown of money spent per platform for people who own both too
MAUs usually drop after the holiday quarter. This time, they didn't.According to several sources, MAU's are 59 million, which is as much as last quarter. What am I missing here?
This just sounds so childish and petty. Congrats on flipping your friends I guess. Maybe Sony will give you a rewardand let you change your user name.
Why can't folks see the value in all 3 consoles? I will never understand it.
I'm so sorry you have to sit through MS quarterly reports which is the only place they talk about this so they can report to their investors. And surely you see the stream of Sony gaming ads on TV, sporting events, billboards, etc. telling you the message Sony wants you to see. Also engagement is far from a new metric. Maybe I'm too old to understand young people's arguments.
What would Satya know about the gaming division anyway. His head is in the clouds.
HOLY SHIT! Two of your classmates?!?! I hope you're reading this Satya you fucked up real bad.
To those asking about the Switch: its engagement numbers are also very impressive.
Can engagement also mean ''more played time per user'' instead of ''more profit per user'' ?What this means is the average Xbox player spends more money then the average Playstation player
Nice try, but I'm pretty old, and if you think a commercial from any of the big three is the same as hearing "we have most hours played monthly!" or "our users spend more money than any other platform" then I don't know what to say to you.
You trying to assume my age says pretty much all I need to know though, haha.
News in at 11 forum goers use the word "spin" for any business communication to investors.
"Xbox software and services revenue grew 7 percent driven by continued adoption of digital distribution and a strong game lineup," Microsoft explained in a note to investors.
...
"Xbox Live monthly active users grew 13 percent year-over-year with continued growth across Xbox One, Windows 10, and mobile platforms," reads Microsoft's earnings report.
https://venturebeat.com/2017/04/27/...-division-generated-1-9-billion-last-quarter/
Because some people think that Satya Nadella, while running a multi billion company cares for console wars and speak to them. What Nadella did is nothing but explain how can Xbox increase income without selling gangbusters on hardware, and that's so easy as explain that the Xbox userbase play a lot, and spend a lot of money too.I do love how people on here spin almost the most actually important figures as "PR spin", like they know better than multibillion dollar companies and their investors.
First it was MAU, which was instantly laughed at despite being one of, if not the the main metric for success for service based companies. Now it's user engagement, a term that is pretty self explanatory and is definitely important.
And that's also being answered in this thread in context for this article and Matt already said it's actually both.Can engagement also mean ''more played time per user'' instead of ''more profit per user'' ?
At least for me, both those definitions make sense.
Because some people think that Satya Nadella, while running a multi billion company cares for console wars and speak to them. What Nadella did is nothing but explain how can Xbox increase income without selling gangbusters on hardware, and that's so easy as explain that the Xbox userbase play a lot, and spend a lot of money too.
MAUs always suffer a big drop after the holidays are over. So normally we would've seen a drop to 56 million or something like that. That number stayed even after the holiday season for the first time is what you're missing.According to several sources, MAU's are 59 million, which is as much as last quarter. What am I missing here?
Why can't folks see the value in all 3 consoles? I will never understand it.
We still haven't got any games so let's use vague marketing speak to sound good.