Millennials Pick PlayStation As Their Favorite Brand, Gen Z Picks Xbox (US only)

ivan.k

Avenger
Dec 30, 2017
702
Moscow
The results this year are interesting, to say the least, and show a somewhat odd generational divide that I wasn’t expecting to see.

First, the main headline is that both Millennials (born 1981-1996) and Gen Z (born 1995-2012, don’t ask about the overlap) picked a video game brand as their #1. The difference? Millennials picked PlayStation while Gen Z picked Xbox.
 

itshutton

Member
Nov 1, 2017
469
US only, but for now millennials have more buying power. Could see a shift to XBox in the future as Gen Z build a decent income.
 

BlueManifest

Member
Oct 25, 2017
7,540
I’m surprised tesla isn’t over Ford and jeep, and I’m surprised Nintendo is under Xbox, I think this is false
 

Zombine

Member
Oct 25, 2017
3,236
I’m a millennial who has an iPhone, a jeep, an Xbox, PS4, and Switch. I use my amazon prime account all the time and watch YouTube over cable any day. I also prefer Target.

Wtf.
 

Wrexis

Member
Nov 4, 2017
576
Older folk have nostalgia for the PS1/PS2 era and younger folk have nostalgia for the 360 era.
Makes sense.
 

robot

Member
Oct 27, 2017
922
Makes sense to me, each brand had their best console during the respective generation's adolescence. PS2 for millennials and 360 for gen z. Maybe whatever gen is after z will be Nintendo Switch diehards.
 

DarthWoo

Member
Oct 27, 2017
1,043
I'm technically Millennial by the OP's definition (mid-1981), though I can't really say which I'd pick between PlayStation and Xbox. I've owned PS1 through PS3, but for the current generation I've had Xbox One S and X. Don't really feel the need to get a PS4, but if I saw an insane deal for one I might get one.
 

Bgamer90

Member
Oct 27, 2017
687
Makes sense to me, each brand had their best console during the respective generation's adolescence. PS2 for millennials and 360 for gen z. Maybe whatever gen is after z will be Nintendo Switch diehards.
Agree. I’m a millennial. Super Nintendo is my favorite console of all time, but I would put the PS2 above the 360.