Millennials Pick PlayStation As Their Favorite Brand, Gen Z Picks Xbox (US only)

ivan.k · Feb 9, 2020

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The results this year are interesting, to say the least, and show a somewhat odd generational divide that I wasn't expecting to see.

First, the main headline is that both Millennials (born 1981-1996) and Gen Z (born 1995-2012, don't ask about the overlap) picked a video game brand as their #1. The difference? Millennials picked PlayStation while Gen Z picked Xbox.

Dest · Feb 9, 2020

Love it when me and my millennial friends go funny haha beep beep Jeep Jeep

Dukie85 · Feb 9, 2020

Ford over Nintendo feels pretty damn awkward, at least to me, lol

Deleted member 227 · Feb 9, 2020

Should probably throw a disclaimer in there that it's US only.

King Alamat · Feb 9, 2020

Who knew console wars could span generations?

Haribokart · Feb 9, 2020

Gonna take a guess that this is US only cos... no 😂

Dust · Feb 9, 2020

This is US only I think.

Phil me in · Feb 9, 2020

What the hell is gen z..

Ryuhza · Feb 9, 2020

Oh boy, love me some Amazon

R0987 · Feb 9, 2020

Something is off about the birth year range in that article

xxracerxx · Feb 9, 2020

UAE chooses Xbox over Playstation.

Theorry · Feb 9, 2020

All these words for when you were born is so stupid lol.

Ryuhza · Feb 9, 2020

Theorry said:
All these words for when you were born is so stupid lol.

I love that kids born in '95 or '96 can apparently lay claim to both.

Yoshimitsu126 · Feb 9, 2020

Halo kids

Brass Body Dave · Feb 9, 2020

Monsoon said:
Should probably throw a disclaimer in there that it's US only.

Lmao yeah a disclaimer in case... in case what?

itshutton · Feb 9, 2020

US only, but for now millennials have more buying power. Could see a shift to XBox in the future as Gen Z build a decent income.

Deleted member 47654 · Feb 9, 2020

Halo= Gen Z

johancruijff · Feb 9, 2020

What's the 🎯?
Edit: ah Target 🤦‍♂️

Plasma · Feb 9, 2020

I love brands.

BlueManifest · Feb 9, 2020

I'm surprised tesla isn't over Ford and jeep, and I'm surprised Nintendo is under Xbox, I think this is false

Zombine · Feb 9, 2020

I'm a millennial who has an iPhone, a jeep, an Xbox, PS4, and Switch. I use my amazon prime account all the time and watch YouTube over cable any day. I also prefer Target.

Wtf.

Cess007 · Feb 9, 2020

Dukie85 said:
Ford over Nintendo feels pretty damn awkward, at least to me, lol

Ford v Nintendo

That movie is gonna be dope in a few years

Genesius · Feb 9, 2020

wtf generation am I if I was born in 1980?

gen x?

millennial?

xinnial?

electroshockwave · Feb 9, 2020

Genesius said:
wtf generation am I if I was born in 1980?

gen x?

millennial?

xinnial?

Late gen x technically.

Deleted member 21709 · Feb 9, 2020

Ryuhza said:
Oh boy, love me some Amazon

Amazon is unfortunately an incredible time saver for many people. It's hard to live without once you get used to it.

Wrexis · Feb 9, 2020

Older folk have nostalgia for the PS1/PS2 era and younger folk have nostalgia for the 360 era.
Makes sense.

The Pet of the Month · Feb 9, 2020

Zombine said:
I also prefer Target.

I like Target, too. I don't know why though lol

Samanosuke Akechi · Feb 9, 2020

August 82 here. What am I?

chromatic9 · Feb 9, 2020

johancruijff said:
What's the 🎯?

A bomb target I think.

Zombine · Feb 9, 2020

The Pet of the Month said:
I like Target, too. I don't know why though lol

It's like going to Walmart only "more civilized."

Saint-14 · Feb 9, 2020

xxracerxx said:
UAE chooses Xbox over Playstation.

Surely that has to be wrong, the Middle East is dominated by PlayStation.

SturokBGD · Feb 9, 2020

Yes! More division! That's exactly what we need!

Video Games Are Dumb · Feb 9, 2020

Been saying this for so long. Gen Z is ready for a new Halo.

Y'all see.

Eggiem · Feb 9, 2020

"Amazon is my favourite brand" said no one ever!

nsilvias · Feb 9, 2020

Zombine said:
It's like going to Walmart only "more civilized."

target is where people go when they want to feel fancy because they are too good for walmart

The Pet of the Month · Feb 9, 2020

Zombine said:
It's like going to Walmart only "more civilized."

I can agree with that! My local Target got a remodel recently as well and I'm a big fan of the style.

I kinda like the clothing lines too

Deleted member 437 · Feb 9, 2020

Can I see top 10 gen z brands?

Samanosuke Akechi said:
August 82 here. What am I?

Read the op.

robot · Feb 9, 2020

Makes sense to me, each brand had their best console during the respective generation's adolescence. PS2 for millennials and 360 for gen z. Maybe whatever gen is after z will be Nintendo Switch diehards.

MAX PAYMENT · Feb 9, 2020

Eggiem said:
"Amazon is my favourite brand" said no one ever!

This.

I dont understand what any of this means.

VeePs · Feb 9, 2020

Phil me in said:
What the hell is gen z..

Samanosuke Akechi · Feb 9, 2020

nsilvias said:
target is where people go when they want to feel fancy because they are too good for walmart

I think it's because Walmart has like a million check out lanes and only two ppl actually checking.

ivan.k · Feb 9, 2020

Mikey Jr. said:
Can I see top 10 gen z brands?

No, unfortunately
2020 study is behind a paywall
Screenshot is from Yahoo Finance website

Deleted member 63478 · Feb 9, 2020

Saint-14 said:
Surely that has to be wrong, the Middle East is dominated by PlayStation.

It's a survey so don't expect the answers to focus on reality.

Also, do we have data on the Middle East and console sales?

DarthWoo · Feb 9, 2020

I'm technically Millennial by the OP's definition (mid-1981), though I can't really say which I'd pick between PlayStation and Xbox. I've owned PS1 through PS3, but for the current generation I've had Xbox One S and X. Don't really feel the need to get a PS4, but if I saw an insane deal for one I might get one.

Deleted member 437 · Feb 9, 2020

Saint-14 said:
Surely that has to be wrong, the Middle East is dominated by PlayStation.

Hmmm, Sony is at 17.

I wonder if that somehow factors.

Because yeah, I always thought Playstation was more popular in UAE.

Scottoest · Feb 9, 2020

The term "brand intimacy" made me throw up in my own mouth a little.

ascii42 · Feb 9, 2020

Not all that surprising. Gen Z would have grown up with the Xbox 360, which had an 8 year lifespan before being replaced.

Phil me in said:
What the hell is gen z..

People born since the late 90s or so. Well, until the cutoff for whatever they are calling the generation after Z.

Bgamer90 · Feb 9, 2020

robot said:
Makes sense to me, each brand had their best console during the respective generation's adolescence. PS2 for millennials and 360 for gen z. Maybe whatever gen is after z will be Nintendo Switch diehards.

Agree. I'm a millennial. Super Nintendo is my favorite console of all time, but I would put the PS2 above the 360.

JustJavi · Feb 9, 2020

Ford in the top 10, seriously?

Deleted member 437 · Feb 9, 2020

ivan.k said:
No, unfortunately
2020 study is behind a paywall
Screenshot is from Yahoo Finance website

Ahh, ok, just wonder how big the gap is for gen z. Is Playstation at #3 for instance?

Millennials Pick PlayStation As Their Favorite Brand, Gen Z Picks Xbox (US only)

Has seen more 10s than EA ever will

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