Brand Intimacy Study - MBLM
We invite you to explore our newest brand intimacy study using the power of AI and big data to rank over 600 of the world’s leading brands.
mblm.com
The results this year are interesting, to say the least, and show a somewhat odd generational divide that I wasn't expecting to see.
First, the main headline is that both Millennials (born 1981-1996) and Gen Z (born 1995-2012, don't ask about the overlap) picked a video game brand as their #1. The difference? Millennials picked PlayStation while Gen Z picked Xbox.