Minecraft had sold 50 million copies when MS bought mojang. It's now sold 144 million copies. Since acquisition MC has sold 94 million copies. 94 million in 3 and a half years. Your not counting skin packs and add ons, merchandise, Minecraft education and also it being a free to play game in China with 20 million users. It's not made 6 billion dollars of course but I think your underestimating how successful it's been for them
If you read my post you will see that I doubled the amount of money they made in sales, that was to account for all the other stuff we don't have numbers for, I doubled it because really it is all massive speculation since as far as I know there are no publicly available numbers for that stuff.
Also as you said China has 20 million users, I have no idea if they are even counting that as sales or not, if they are they are selling significantly less than they are saying.
You forget about merchandise, the game is insanely popular among children and sells gangbusters on that alone. Who ever approved that purchase in Microsoft is a genius.
I did not forget about merchandising it is covered and the reason why the revenue numbers for sales are doubled, which once again no idea how accurate it is, but merchandising is all speculation due to unavailable numbers.
I wouldn't go anywhere near to say that it is not how investments work "They didn't buy it to make their money back, that's not how investments work. The money they spent didn't go away, Minecraft still has a ton of value and is giving them a great return on investment. Think about it this way: if you have 3 billion dollars, what the hell can you spend it on to actually see a good return? It's not that easy. Smaller investments are much easier to grow, because there's more room for say a million dollar company to become a 10 million dollar company.
investment
ɪnˈvɛs(t)m(ə)nt/
noun
noun: investment; plural noun: investments
1.
the action or process of investing money for profit."
Every company, certainly publicly traded ones are investing money to make money, that being said I did mention at the end that the reason why microsoft bought minecraft wasn't primarily for its money making capabilities, it is for the reach the game has, which ofc has its own value especially when like microsoft you can push other products.
I could walk into my sons room and construct a 4 foot pile of merchandise easily. Books, stuffed animals, foam pickaxes and swords, Halloween costumes, T-shirts, action figures, light enhanced Diamond and Redstone blocks, creeper pajamas. I imagine I'm missing a lot of things.
He then owns the Game on X360, Amazon Kindle, Switch, 3DS, Windows 10, Xbox One X, google phone. With all DLC and Skin packs. Plus the Minecraft telltale series.
That's the pressure I'm under. I'm just a single parent of an obsessed child. His birthday parties even had Minecraft Piñatas.......
It's an epidemic!!!
Sure its the reason why I doubled the amount of sales the game had, also one needs to remember that while you might have spent more money on merchandise than on the game, it doesn't mean that microsoft is getting more money from that than from the copies you bought, between the cost of manufacturing, shipping, the cut they end up getting might not be that high.
In the end I see minecraft as at best having made around the investment back at this point, it certainly hasn't made 2 or 3 times its investment back, especially since I quite suspect we would have heard about it by now, it is not the sort of news that I feel like microsoft would keep to themselves in a publicly traded company.