More than money, it's about data. When Showtime released Mo'Nique's 2007 special,
I Coulda Been Your Cellmate!, Mo'Nique and her team would know how many people watched it. When it moved to Netflix recently, they no longer had that information, as Netflix doesn't share viewership data with talent. Netflix enters negotiations knowing exactly how many people watched the special, while Mo'nique does not. As
elsewhere in the Peak TV landscape, the streaming service has all the leverage.
Further complicating matters is that, in Schumer's and Rock's cases, Netflix was in the position of luring them away from HBO, while Mo'Nique's last special,
Something Different, was self-released on Amazon. And that gets to
something I've been writing about for a while: With Netflix buying up such a large percentage of stand-up specials — often by paying more than everyone else — there aren't tons of other outlets for comedians to turn to if they think they're being lowballed by the streaming service. Showtime still does a handful, but HBO and Comedy Central only do a few. That's not great for talent like Mo'Nique. As one agent told Vulture, "She will be lucky if she can find anywhere else that will even pay her half of what Netflix was offering."