I feel like there wasn't nearly as much buzz around this as with Cuphead for some reason. The latter certainly made a much bigger impact than Ori, while both are absolute quality games. OTBF definitely deserved to do well at least, so I'm glad it seemingly did.
There was quite a lot of buzz around Ori, and the franchise has been showcased in like 3 or 4 Microsoft E3 keynotes.
this quote is solely about the Switch version. The PC and Xbox versions did very well.