MoviePass is starting to use amazon's mechanical turk crowd sourcing service to validate tickets, its actually really hilarious. They offer 1 penny per validation, have over 14000 tickets up for validation as of this post all from 4/5 - 4/8. Click on preview and you can start seeing all 14,000 tickets in glorious sideways potato camera mode
https://worker.mturk.com/requesters/A1H87AJHW6B8Q6/projects
MoviePass is a great idea, but the execution is beyond dog shit. Why they went with this idiotic "give people a debit card, load debit card, HOPE THEY DONT ABUSE IT" system is insane. The smart thing, that would have gotten them bought out by a big company before too long, would have been to implement a secure eTicket that only allows check in on day of, awards no loyalty points (AMC/Regal/etc), and allows theaters to block off certain showings when they know they will sell those tickets out 100%. Fixes 99% of their fraud problems: there is no incentive anymore to buy tickets to shows you don't go (for loyalty points), you can't really "resell" tickets anymore, and you can't buy tickets for advance shows anymore.
MoviePass would work best as a bulk consolidator system, like exists in airlines, hotel, concerts, food, etc. Sometimes there are lulls in business and its nice to have a service sell those extra tickets at a deep discount, quietly, without heavily impacting your regular customers. Barging in and offering any 2D ticket but no way to upsell to a IMAX/3D/etc and movie theaters having no say in what screenings are allowed is just a poorly conceived business idea that cannot survive much longer.
I'm pretty sure the current 4 movies/month iHeartRadio deal is there to drive a big boom in business when they flop back to $6.95/mo 1 year prepaid ($90 total) as a ton of people who want to signup will jump on that deal. You get 1m new subs in on that deal and thats 90 MILLION they would immediately pocket, that'll last a few months at the current cash burn rates.
"Does the movie in the ticket match Check In if Movie Missing?"
:facepalm