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Name a franchise you think would sell at least 5 million copies with ZERO marketing or forewarning.
- Thread starter Buttzerker
- Start date
GTA6 would clear 5 million in a week, no marketing, no nothing. The first video to hit YouTube would do numbers. I would put an MMO subscription Pokemon as second.
Starcraft? Diablo? League of Legends?
Diablo 3 sold 3.5m copies in 24 hours.
Imagine if Blizzard announced Diablo 4 at Blizzcon with a trailer and ended it with 'OUT NOW'. The internet would break.
OP
OP
I was very clear in the rules about no trailers or announcements! The game would just be in stores with no warning, available for download on PSN/Xbox Live/Battle.net, that's it.
No trailers, no marketing, not even webpage adverts.
All Blizzard would have to do is change the Battle.net launcher to say "Diablo 4 Out Now" and it would sell 5m units in a week.
A lot of people underestimate how important marketing is, especially for non-multiplayer titles. You often get highly acclaimed, well marketed games where people say, "Wait, that released 6 months ago?"
There are some odd suggestions in here for sure and marketing is extremely important, but there are a handful of worldwide titles that have the name recognization and dedicated fanbase that would cause them to blindly buy it. I think the one area that people are ignoring is how some of these games sell around the world, not just in the US and UK. Sure Call of Duty is really popular, but Crossfire has 650 million registered users and 8 million concurrent but hardly even played outside of Asia.
Add the fact that some of these game has their own portal and marketplace, it would be easy to inform people of its availability.
Your post said no marketing prior to release. So a stealth release. Are you now saying that there would be no screenshots or trailers on whatever marketplace ONCE it is available? So 100% word of mouth?
A lot of people underestimate how much social media has changed things in regards to the importance that marketing has once held. It's still pretty important, but things have changed over the past decade.
GTA
A new Mario or Zelda (dependent on install base)
Maybe an Elder Scrolls
Do any sports games have a chance?
Maybe Fifa?
A new Mario or Zelda (dependent on install base)
Maybe an Elder Scrolls
Do any sports games have a chance?
Maybe Fifa?
Basically what I was about to post outside of those two Its anybodies bet.
I don't see half life 3 being big outside the pc market truthfully. I mean Orange box was like a decade ago and wasn't the best console release at the time.
5million exclusively via steam is a bit of stretch. You will lose about a day and a half waiting for people to learn about it then you have to sell a million each day.
Structure it around pay day or selling it at 39.99 and maybe
I think Fallout and Elder Scrolls are games that have to build excitement for. Sure they are very popular, but I don't think they have the same 'instant buy' reputation of something from Rockstar or Blizzard.
FFVll: Remake could release tomorrow and the word would spread like wildfire.
Every gaming news outlet on earth would be reporting it. 7 threads on the front page of each forum. It'd be sold out by the next night with people preordering the next shipments.
Yes, 5+ million in a few months.
Every gaming news outlet on earth would be reporting it. 7 threads on the front page of each forum. It'd be sold out by the next night with people preordering the next shipments.
Yes, 5+ million in a few months.
Some people are overestimating a lot of things. Naming things that probably wouldn't sell 5 million in the first week even with marketing. Halo, Final Fantasy, Portal (lol), Zelda, even Mario. Like, Super Mario Odyssey is the fastest selling Mario game of all time. It sold 2 million copies in 3 days. And that was with 10 months of heavy, heavy marketing, promotions, and tie-ins. There is a 0% chance it would have sold 5 million in a week with no marketing.
Honestly, I'm not even sure Minecraft 2 would do it. Yes, the first game's cumulative sales are enormous, but that's due to having sustained sales over years and years and being so popular on YouTube, Twitch, etc. No doubt Minecraft 2 could sell 5 million in a week, but I don't know about its first week. The word of mouth machine takes a bit to get off the ground.
That just makes the five million number even more ridiculous.So just like BEYONCE the album.
Mario and Zelda couldn't do it now because Switch install base is only 7m units. Halo? Maybe, because it is such a staple to the Xbox brand. Final Fantasy or Dragon Quest maybe, but they would have to be mobile games.
For this level of 'instant buy' you have to have a title and brand that has built that level of consumer trust OR an audience large enough that it is just game of percentages. Blizzard has that reputation for 'instant buy' with something like a new Diablo or Starcraft and Clash Royale (130m registered users) or League of Legends (over 100m monthly users) could potentially do it just because their audiences are so large.
Wired posted 7 million unique users during the first week of sales for Overwatch. That's after months of marketing and betas.
Switch install base hardly matters when SMO is literally the fastest selling Mario ever. It sold faster than Galaxy 2, which released to an install base of about 80-85 million.
And you're naming games that sometimes don't even hit 5 million lifetime sales with 8-figure marketing budgets.
That is a new IP in a genre that Blizzard has never made. Warcraft, Starcraft and Diablo have 20 years of history of being some of the best games in history as well as being popular globally. Seriously Blizzard could put "Diablo 4 Now Available" on Battle.net Launcher and it would hit 5m in a week. Easy.
Which games? Please enlighten me.
That's marketing.
Edit: it's kind of fucked since you're providing games where their primary access point is provided by their creators.
Well if you aren't even allowing a button to download, then no game could do hit this.
Not so sure about that. 5 million is a massive number for week one. Not doubting Diablo's chops, had it on my original list, but PC only releases do not shift those kinds of numbers in a week with advertising.
That's different then a prompt of "now available."
And I acknowledge the fact that this pondering is fucked given the circumstances in general.