Numbers are since 2017:
Meat substitutes: +51%
Beef, pork, game meat: -9%
Chicken: +2% since 2017, but -0.4% in the past six months
Also, vegetarian options have risen by 33 percent since 2016 to over 100 different products at the two biggest super markets
Some perspective though: even if the meat market contracted, total revenue of the meat industry is still 2.6 billion euros here, of which 123 million was spent on meat substitutes, only 4.5 percents.
Dutch article: https://nos.nl/artikel/2297492-vleesvervangers-bezig-met-snelle-opmars-verkoop-vlees-daalt.html
Google translation: https://translate.google.com/#view=home&op=translate&sl=nl&tl=en&text=https://nos.nl/artikel/2297492-vleesvervangers-bezig-met-snelle-opmars-verkoop-vlees-daalt.html
Great news imo and according to the article, the meat industry is getting a bit worried and some of them are even starting to get into meat substitutes themselves. Personally I've noticed a lot of new products and improved products popping up left and right, it's never been easier to be a vegetarian.
As I said in some earlier threads: this is why our actions do matter by letting our money talk. The government didn't do this, the government won't do this, but every dollar spent on a meat replacement instead of on actual meat hurts this industry and will make those companies change even if they don't want to.
Let's hope this'll turn into a snowball effect with meat replacements getting cheaper and meat getting more expensive simply through a change in demand.
Meat substitutes: +51%
Beef, pork, game meat: -9%
Chicken: +2% since 2017, but -0.4% in the past six months
Also, vegetarian options have risen by 33 percent since 2016 to over 100 different products at the two biggest super markets
Some perspective though: even if the meat market contracted, total revenue of the meat industry is still 2.6 billion euros here, of which 123 million was spent on meat substitutes, only 4.5 percents.
Dutch article: https://nos.nl/artikel/2297492-vleesvervangers-bezig-met-snelle-opmars-verkoop-vlees-daalt.html
Google translation: https://translate.google.com/#view=home&op=translate&sl=nl&tl=en&text=https://nos.nl/artikel/2297492-vleesvervangers-bezig-met-snelle-opmars-verkoop-vlees-daalt.html
Great news imo and according to the article, the meat industry is getting a bit worried and some of them are even starting to get into meat substitutes themselves. Personally I've noticed a lot of new products and improved products popping up left and right, it's never been easier to be a vegetarian.
As I said in some earlier threads: this is why our actions do matter by letting our money talk. The government didn't do this, the government won't do this, but every dollar spent on a meat replacement instead of on actual meat hurts this industry and will make those companies change even if they don't want to.
Let's hope this'll turn into a snowball effect with meat replacements getting cheaper and meat getting more expensive simply through a change in demand.
Last edited:
