Looking back after watching all the conferences, I think it was a brilliant marketing move for Sony to announce the PS5 a few weeks ago, and other hardware makers will surely take notice for the future.
The news would have been buried underneath all the other gaming news around E3. I feel only the techies are even talking about Scarlett right now while the PS5 dominated mainstream press cycles for a good while. To be honest, it didn't help that their reveal was basically a complete re-tread of what Sony mentioned a few weeks ago.
Not really, Google "Keanu Reeves Next Xbox".