The DRAM price issue and shortage is something that was reported on in november/december. DRAM exchange and others were saying that prices would go up in the 1st quarter of 2020 due to phones and other factors. It seems like this article just took a bunch of recent news, and old data, and ran with the story.
I'll put my spinfoil hat on just in case, but let's look at the article and break it down to some extent.
1st thing 1st, there's not a single mention or usage of the word "source". I'm not saying I read these sites often enough to know how they mention the origin of the info but to not say they have a source but "people in the know".
PS4 BOM was $380, add $20 and boom $400 retail price. Now give the ps5 a BOM of $450 and add $20. You get $470 which is what they state as the absolute bottom retail price. $470 is simply an assumption.
Recent news that was heavily covered.
Enjoy the cheap prices while they last.
www.tomshardware.com
Mainly thanks to the dawn of the new consoles
www.tomshardware.com
Raw metal cost alone means this is unlikely. Jet engines are not a new topic when it comes to the ps4.
Simply repeating what has been said a couple weeks ago by CFO Totoki, and reported by others.
We reported yesterday that PlayStation 4’s sales are slower than ever. However, this didn’t come as a surprise at all since Sony has announced that it is currently adding the finishing touches to PlayStation 5 and everyone thinks that it’s best to wait for the next-generation console to launch...
technostalls.com
Totoki's quote
About which the author of the article stated
This is an assumption made by another writer that bloomberg is claiming as coming from people within sony.