No, this is like a product a store doesn't sell anymore so they recommend something similar. Which happens all the time.That's literally not even the point LOL. It could be the lowest of low streamers. The point is, they're promoting other businesses on top of someone. Ninja is just a name, and it just so happens he's one of the largest.
Like me walking into your store, telling everyone how shitty your store is, and then promoting my shop (while in your store) which is right down the street.