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Nintendo almost changed its logo, Reggie reveals.
- Thread starter laziboi
- Start date
When I started learning graphic design, more than a few of my textbooks put the Nintendo logo next to things like the Nike and Coca Cola logos as examples of successful logo design. The PS logo did not show up.
This also reminds me of the time when the Nintendo DS had the working title of "City Boy" for NA prior to launch. It was yet another attempt to seem "cool" and "grown up" by making the Game Boy brand more adult. But eventually, "Nintendo DS" became the official name.
The Nintendo logo is sleek, simple yet memorable, and easy for children to draw when they're drawing their fave Nintendo characters. The PS logo isn't all that memorable, and certainly not as easy to draw.
I wonder if this has anything to do with how the logo changed from red to gray partway through the Wii/DS era.
Reggie did mention that they cleaned up how the logo was presented during this time, so that's probably what he meant by that.
I know this is really not the point but their logo isn't oval shaped, OP, it's stadium shaped.
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The current white on red Nintendo logo right is is probably the best.
I also liked the classic Red on white logo from the NES/SNES era
The grey on white Nintendo logo from the Wii/DS era just felt different, and I think that was the point. Nintendo was more of a lifestyle brand at the time and not a gaming company.
Strangely the Nintendo logo was hard to find during the GameCube/GBA era, likely precisely because marketing wanted to redesign it. The GameCube and GameBoyAdvance logos were always the most prominent in that era's marketing.
I also liked the classic Red on white logo from the NES/SNES era
The grey on white Nintendo logo from the Wii/DS era just felt different, and I think that was the point. Nintendo was more of a lifestyle brand at the time and not a gaming company.
Strangely the Nintendo logo was hard to find during the GameCube/GBA era, likely precisely because marketing wanted to redesign it. The GameCube and GameBoyAdvance logos were always the most prominent in that era's marketing.
the letterforms for the earliest predecessor of the current logo were designed in 1967. in 1968, they decided to go enclose it within a shape. in 1970, that shape would be solidified as an oval. in 1977, the oval was redesigned to the 'racetrack' design, and then it was adjusted in 1983 to be a bit tighter.
and from there it's been only slightly changed ever since.
nintendo of america wanted to throw out about 16 years of graphic design improvement that started from before the company was even making arcade games because they thought the brand was too kiddy. and they thought what... they could nail it down in a year or two?
Wtf @ the 1965-1970 logo. The Hell is that?
And the 1964-1965 logo looks like something you'd see on a car.
God the SP was a work of art.Yeah, probably wouldn't have been far off from that graffitied "who are you?" logo from the GC/GBA days.
The logo is just not really dynamic. The font dosen't work outside their logo. This is propably why they use different fonts and design in the Nintendo Direct or for the consoles with the Name Nintendo in it. Even the new Super Nintendo World uses the more iconic Mario font.
But I think they don't need a "better" logo. The Nintendo Brand lives trough their many products which have already good designed brands.
But I think they don't need a "better" logo. The Nintendo Brand lives trough their many products which have already good designed brands.
I really like the logo so I'm glad they kept it. And for what it's worth, Nintendo of today feels less kiddy simply because they have accepted a wide range of different games for different audiences on their current platform, it's an issue that solves itself within a generation.
That's just a silly NoA thing. Mario would never have a tattoo.
Yeah, probably wouldn't have been far off from that graffitied "who are you?" logo from the GC/GBA days.
"Glutton for Pain" lmao
God not me. Red pops and gray fades into the background.But they did change their logo.
I like that better than what they have now.
If you mean NoA's marketing, sure. Nintendo? Quite the opposite. From the GC itself to games like Wind Waker or Sunshine, they absolutely didn't try "anything and everything" to create that image.
What makes the Nintendo logo so perfect is how it can be dressed up or dressed down, according to the context of what surrounds it.
It's perfect.
It's perfect.
with noa running with a lot of freedom, i bet it's stuff like this that led to iwata shutting down their autonomy and us-influence in general once he had full control of the company. it's probably the right call, but one of the few things that hurts his legacy is just how far that went. although noa didn't help themselves much when it came to localizations (or the lack thereof) from 2004 through 2016.
That's because Nintendo never solved their "kiddy image". They just changed the entire market to include every demographic instead of being solely focused on teens & twenty year olds. Kinda hard to stigmatise a company for being for kids when the audience is everyone
The whole "NoA had no autonomy" thing was always a load of bullshit.
I've only now realized that it is supposed to be "PS." I thought it was just a bunch of unintelligible shapes lol
In reality they just unified the color scheme worldwide. NoA/NoE had almost always used the classic red, while in Japan they used black and white colors:But they did change their logo.
I like that better than what they have now.
It's a remnant of fifth gen console branding when all console manufacturers wanted to put emphasis on their systems allowing 3D graphics for the first time:
I've only now realized that it is supposed to be "PS." I thought it was just a bunch of unintelligible shapes lol
Smart guy Reggie.
Good guy Reggie.
Only endearing himself even more to fans.
I will say, it probably would have been.a situation where they 'switched' back tot he original logo after the new one didn't help and every missed the old one ala New Coke vs Coca Cola Classic.
Good guy Reggie.
Only endearing himself even more to fans.
I will say, it probably would have been.a situation where they 'switched' back tot he original logo after the new one didn't help and every missed the old one ala New Coke vs Coca Cola Classic.
I never paid attention to how ugly the letterforms and the gradient treatment in them was for the Sega Saturn logo.It's a remnant of fifth gen console branding when all console manufacturers wanted to put emphasis on their systems allowing 3D graphics for the first time:
Splatoon displayed it very prominently with a "Nintendo presents", which is kind of uncommon in Nintendo games, yeah. I feel like Breath of the Wild may have had something similar? Or maybe it was just the game logo and text.