The whole "NOA is only a PR mouthpiece" nonsense really needs to stop. NOA have done a bang-up job securing third-party support for the Switch ever since it launched, including:
- Games from a number of major third-party devs that haven't been on Nintendo platforms in many, many years (Id, Blizzard, Epic etc.)
- A large number of high-profile indie games (Stardew Valley, Overcooked, Dead Cells, Hollow Knight etc.)
- An even larger number of lesser known indie games that are of incredibly high quality
The only difference now is that Nintendo have, for the first time in years, put out a console that is an actual competitor. If they'd done this six years ago, NOA would have done the same thing they're doing now for the Wii U.
Beyond this, over the past few years Nintendo of America has:
a) Figured out how to market a number of quirkyJapanese games in the West very effectively (Tomodachi Life, Style Savvy, Dragon Quest etc. etc.)
b) Played a major role in conveying audience expectations of franchises like Zelda and Mario to developers at NCL
c) Created Treehouse Live, a week-long event which is one of the highlights of E3 every single year
So, this whole pretense that NOA (and Reggie) haven't played a major role in Nintendo's successes over the past 15 years is ridiculous.