The choice is super strange, but from the article they literally had zero prescence before and given Israel is a small country it may be easier for them to open a store as a first step.
But I don't get it.
So it's the local operators doing it?
But I don't get it.
It should be noted that 'Nintendo Israel' is a brand license to a local distributor, just like how Bergsala is handling everything in Scandinavia.
https://www.nintendo.co.il/about
Google Translated to English
So it's the local operators doing it?