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SRO7

Member
Nov 30, 2017
523
Nintendo shares dropped more than 9.3 per cent on Friday after the Kyoto-based games company cut its full-year forecast for 20 million shipments of the Switch console — an outlook that analysts had warned was too ambitious.

The company was unable to prevent the battering of its shares throughout Friday's trading session with a strategy briefing where the company's new chief executive, Shuntaro Furukawa, laid out plans for a Nintendo-themed Hollywood movie, theme park rides and a dedicated store in central Tokyo just a few kilometres from the main stadium for the 2020 Tokyo Olympics.

More in the article

https://www.ft.com/content/094c2cc8-25e6-11e9-8ce6-5db4543da632
 

Jon Carter

Banned
Oct 27, 2017
5,746
I have to wonder what their strategy was when they set their forecast at 20 million. Even if they thought they would hit 20 million, what would have been the downside of being a little more conservative?
 

KtotheRoc

One Winged Slayer
Member
Oct 27, 2017
56,648
I knew the market would react negatively despite strong software sales.
 

YolkFolk

Banned
Oct 27, 2017
5,212
The North, England
Normal market reaction.

Stock holders don't always have a great deal of knowledge about a sector. They see a black and white target and that target hasnt been met. They dont always see the colour around that where Switch sales are actually still amazing regardless of that goal.
 

MisterR

Banned
Oct 27, 2017
2,463
This is why you don't set an unreachable sales target. You set a reachable one, and then you blow it out of the water and your stocks go up.
 

GalvoAg

Member
Oct 30, 2017
2,385
Dallas
They're not hitting that 52wk high anytime soon that's for sure. But overall they have been steadily climbing the last couple weeks, this just drops them back to the start.
 

Deleted member 32018

User requested account closure
Banned
Nov 8, 2017
7,628
Expected due to reactionary nature of short-term investments and low confidence in big tech companies in the last few months.
 

Jessie

Member
Oct 27, 2017
9,921
Fire sale. Get it while it's hot, because Detective Pikachu is gonna ignite a multi-billion dollar movie franchise and shock investors.
 

sheepysheep

Member
Nov 19, 2018
176
This is slightly inaccurate. We knew about the lowered guidance a day before, and the US-traded stock fell ~5% in response. At the open of the Japanese markets, stock was also down ~5% at the start. It was only in response to what investors perceived as a disappointing management policy briefing that the stock traded down further to -9.3%.
 

ChemicalWorld

Member
Dec 6, 2017
1,741
1447733606620.gif
 
Oct 25, 2017
9,409
investors are fickle, if you lower your estimates even if you're doing great, some will still see it as a sign to sell.
 

RedDevil

Member
Dec 25, 2017
4,127
The only way to solve this is to tell Retro Studios to make Metroid Prime 4 for Android and iOS.


/s
 

Ikaruga

Member
Oct 27, 2017
1,055
Austria
And this, while they already overarchieved on their profit target for the whole fical year
The Stock market is one of the most stupid things ever created. They don't grade the companies on how well they do but how well they might do in the future. No matter how great their profits are today, they are stupid enough to expect them to get worse in a year where Pokemon and Animal Crossing are scheduled to launch.
 

TitlePending

The Fallen
Dec 26, 2018
5,340
And this is why it's important to establish reasonable sales targets -- better to exceed than fall short.