While I'm not interested in the product as a whole, the new IP aspect mentioned in this thread does give me some thought. Majnly in how IP has been worded. I feel it's not only going to be a new IP in the series sense(the Wii Series is an IP for example), its a new Character IP in the same way Mario, Link, the Splatoon Squid Kids, Pokemon, etc all are. Its not going to be just an amorphous, faceless fitness or lifestyle brand fronted by Miis, its gonna have proper characters and a world built to fit this concept and will be used for multiple such games. The game aide of this is gonna be compelling as hell imo, and its finally seeing Nintendo trying not to separate their game side from the lifestyle side and aow them to coexist.