Nintendo's Tokyo store isn't large enough for its fan base

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delete12345

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Nov 17, 2017
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Boston, MA
Opened in November on the sixth floor of the renovated Shibuya Parco shopping mall, the constantly packed 300-sq.-meter showcase exhibits the appeal of Nintendo’s intellectual property contrasted against the conservatism that leads it to habitually underestimate its popularity.

The long lines are a sign of the customer loyalty Nintendo’s counting on in 2020 as it ramps up mobile efforts and ponders successors for the aging Switch.
A deluge of fans — foreign and Japanese — has overwhelmed the outlet since the moment it opened. Staff said there hasn’t yet been a day without a long line of people waiting to get in, despite distributing numbered tickets before opening its doors at 10 a.m. each day. On Dec. 9, Nintendo issued a tweet asking fans to “dress warmly” as it anticipated they’d have to wait outdoors. All this is in spite of an out-of-the-way location that few would stumble into off the street.
 
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