The last time South Korea hosted an Olympic Games, the North went so far in its attempt to best the attention Seoul was getting that it drove its economy into perdition and its people into starvation.
This time around, however, the North has gotten the kind of publicity money can't buy.
Yesterday, on the first official day of the Games, Kim Yo Jong, the younger sister of leader Kim Jong Un, took center stage when she met with President Moon Jae-in at South Korea's presidential palace known as the Blue House, where she delivered an invitation to Moon to travel north and meet her brother.
The stage for the next two weeks is set for more moments of one-upmanship. Pence initiated his own propaganda push while he visits South Korea for the Games. He brought along the father of Otto Warmbier, the American student who was jailed in North Korea and died upon his return to the US last year after suffering extensive brain damage.
More here: https://edition.cnn.com/2018/02/09/asia/south-korea-north-korea-spotlight-fight-intl/index.htmlMeanwhile, the visit of Kim Yo Jong --- the 30-year-old is blacklisted by Washington --- is one of the most powerful people in the Hermit Kingdom.
Television footage of sporting events has been interspersed with scenes of buses pulling up and North Korea's brightly-uniformed cheering squads and art troupes filing out.
Here is another interesting Twitter thread on this topic: https://twitter.com/HeerJeet/status/962476549734785024/photo/1