in order for those IPs to be "up there" on the level I'm talking about, Nathan Drake, Kratos, and Ellie & Joel have to become the same household names that Mario, Link & Zelda, and Pikachu are. And they're not, and no matter how many installments of each franchise is released, I'm not sure they ever will be. Perhaps Kratos but I'm not too sure if it's on that level and maybe Ellie after tlou2.
Mario, Zelda, Pokemon I don't rule out, and I would say Smash as well. In fact Brawl is the best selling fighting game of all time. And all of the characters are very well known even outside of video game circles. They're practically pop culture icons.