Hmmmm... okay let me see if I can try to clear some things up.
- Retail physical sales of video games actually grew last year, and I have them forecast to grow in high single-digit % this year. So while there are significant challenges ahead for all of retail, "retail is dying for games which everyone knows about" isn't true, at least not yet. Maybe 5 years from now it's a different story, but the death of games physical media has been greatly exaggerated. It's just that digital growth has been so massive that share is shifting because the pie is getting much bigger.
- There is no way of separating a sale for Xbox Play Anywhere content between a purchase on a PC or on an Xbox One. It's the same code, the same unique product identification number, it's the same product. I'm pretty sure that Microsoft has by platform usage stats they track, but in terms of the transnational purchase, there's no way to strip out platform of purchase in the transnational data. If another company wished and/or could do the same, build a shell on another platform which ran the exact same code and product, then those transactions would be treated similarly.
- The idea that, in the future, companies would somehow limit the ways in which people could pay for content is, frankly, absurd. Finding more and easier ways for people to spend money is the way this goes. More options, more paths to engage, more opportunities to spend.
- The video game market is not zero sum.
- Sometimes the gaps between ranked titles can be very small. Sometimes a #1 selling title can sell over a hundred million, sometimes it doesn't break ten million. The relative ranking of a title tells you very little about the actual performance or relative scale between titles.
Some misplaced assumptions in some of the arguments being made. Shrug.