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NVIDIA Tells Retailers To Sell To Gamers, Not Cryptominers
- Thread starter fluffydelusions
- Start date
Please stop selling our very profitable products. Really?
Nvidia disingenuous and far removed from the retail reality.
Retailers- nah, no thanks.
Nvidia disingenuous and far removed from the retail reality.
Retailers- nah, no thanks.
While on the one hand I don't see anything wrong with a company capitalizing on a market demand in this way, I do understand the frustration that comes with being just an average consumer with a big desire to update their own rig and having to twiddle my thumbs on the sidelines waiting for crypto to peter out so prices can normalize again is terrible. I have all this money I'm willing to spend, willing that the price is reasonable and it seems that won't be happening for a long while. Lucky I got a good deal on a 1070, but my FX-9370 is starting to show it's age.
haha yeah i'm sure they'll listen when they're selling shit for double or triple their worth
It took Nvidia long enough to say something on the subject, it's far too late to do anything about this.
It took Nvidia long enough to say something on the subject, it's far too late to do anything about this.
Now if only they could get crucial and Kingston and Intel and every other manufacturer in the entire industry to do the same thing
My 16gb of RAM I paid 80 bucks for in 2016 is now 220 for the same SKU
My 16gb of RAM I paid 80 bucks for in 2016 is now 220 for the same SKU
In all seriousness though, I'm sure they have long term concerns about their brand. They know a shift in trend is inevitable, whether it be from a transition to more optimized mining products, or simply a crash in the market, and there's a real risk a portion of their consumers simply move on to other brands or products (like consoles), and the possible lingering perception their graphics cards are expensive and simply no longer aimed at the demographic who traditionally bought them.
Actually, a lot of retailers have been doing this prior to the article. Microcenter, for example, has changed their pricing on anyone buying 3x cards or more, the price jumps up big time. They also stopped people from being able to order/reserve cards from their website. You now have to go in the stores to see if they are in-stock and for sale. Before you could just reserve them from the website and then go pick them up.
I believe Newegg is jacking up the prices for multiple cards as well.
All Nvidia has to do is disable CUDA, since most games don't even take advantage of it. This is why those cards are selling out. That would just make the AMD cards even more desirable.
Yeah, sounds like nothing more than a PR Statement. There's no way you can say where that card will go. Unless Nvidia and AMD start installing a malware that cripples Crypto Currency calculations their cards will be bought up by miners.
Makes me not feel as bad that I bought a 390 right before a major update, I mean I still am pissy about that but damn at least I don't need a major upgrade soon.
Makes me not feel as bad that I bought a 390 right before a major update, I mean I still am pissy about that but damn at least I don't need a major upgrade soon.
I'm wondering if future Nvidia products are going to try and thwart mining much as they do in trying to steer business users to their Quadro line. At least on Windows they have full control over the video card drivers and this gives them an avenue to address this issue.
Why would they have to resort to malware? Through their drivers they have full control of their cards. The ones already out in the marketplace are obviously written off at this point, but their next product lines can directly address this issue.
Why would they have to resort to malware? Through their drivers they have full control of their cards. The ones already out in the marketplace are obviously written off at this point, but their next product lines can directly address this issue.
The gamer enthusiast crowd are the ones that get excited and give free word of mouth and publicity to nvidia, so it benefits them that they are the market. This crypto thing just pisses that crowd off and has no guaranteed sustainability. They might be making money like crazy but the long term view looks hectic to them im sure.
I wonder how cryptomining will affect the prices of their next line of cards. I'm glad I got my 1080ti before the prices went nuts.
Are retailers the ones actually making the huge profits in this scenario? I have no idea how hardware retailers work, but I assume they're buying the cards from nvidia at a price that's relatively fixed. It's interesting because if that's the case then at some point wouldn't nvidia be incentivized to raise its own retailer purchase prices and reduce the benefit of this situation for the retailer?
They're also the same company that is selling cards directly to people. We're talking by the truckload. Saying one thing to spin the public opinion, while still lining their pockets.
I just hope no one has to RMA their card anytime soon. That could be a very long wait period.
I personally think it's them tipping their hat. The 11XX/20XX Ampere cards will probably have countermeasures in place. Nvidia, and AMD, has a clear history of marking up the cards they sell for buiness use. Mining might be restricted to their Quadro line or something new that is similar.
Yeah Nvidia is all like don't buy our cards cryptominers
They know cryptominers don't give a shit what they say and gamers are angry about the prices, so I'm sure somebody meant well but this comes off 100% disingenuous.
I notice in that picture it's not actually newegg selling that bundle. It's a third-party scumbag (just like Amazon has third-party marketplace sellers who do whatever they want and usually have stupid pricing).
I'm fairly certain Newegg actually does have limits on GPUs when you actually order through them (at least the reasonably priced cards that I've seen of late).
What they really need to do is cut off shipments to any place that's pulling this. And I don't mean Newegg. I'm talking about uShopMall in the example shown in the OP.
Sure.
I'm fairly certain Newegg actually does have limits on GPUs when you actually order through them (at least the reasonably priced cards that I've seen of late).
What they really need to do is cut off shipments to any place that's pulling this. And I don't mean Newegg. I'm talking about uShopMall in the example shown in the OP.
Sure.
CUDA is just their term for their stream processor architecture for all GPU tasks (including gaming). Games and many applications depend on parallel processing and as long as GPUs work the way they do, they'll be feasible for some kind of mining and lots of other multi purpose tasks.
The moment they cripple rendering performance is when I'll switch to the competition.
lol Nividia cut the BS, you trying to make yourself look like the good guy, when you rolling in money thanks to Cryptominers...
Except not? They can just jack up prices if they're that "salty" to use your words.
What could they reasonably do at this point? It's impossible to lock down existing cards as people can just not update their drivers or firmware. They are reaching out to their partners asking for help. The first point at which they will have any sort of control over the situation will be the launch of their next line of cards. Maybe this makes them move up their next product launch, which I certainly wouldn't mind.
Depends what retailer you're talking about. I'm sure that Newegg's rationale for placing limits on (recent) first party transactions is that they're selling to system builders. And ensuring some GPU stock means people are much more likely to order a bunch of other component parts with it. That and goodwill. Forcing people to shop around means they may never come back to shop with you again.
Actually I'm sure they don't want it like this. Cryptocurrency still looks short term. Meanwhile, their mid-range is being forced to look elsewhere. The Xbox X and even Pro look like pretty good value propositions. And if you lose those customers to consoles now, they might not come back.
Bad PR. It'd just turn off gamers from supporting them, especially since these cards will be available dirt-cheap on the used market once this mining boom ends.
Only way to do anything would be to sell the highend models direct only , you buy them one at a time straight from Nvidia and they just stop shipping them to retailers but that would also hit their bottom line hard. I don't know ... it's a stupid problem to have that people are buying these things to make a few cents a month for a few dollars of electricity. Bitcoin can't crash soon enough basically. Anyone mining deserves the poor house for all the power they waste. Governments should start regulating the use of bitcoin too , make it next to impossible to turn it into real money for any legal use or tax the shit out of it or something.
Did you quote the right post? I'm not sure what your post has to do with mine.
Yeah, let me get a six pack of 1080ti's please. No big deal...
I knew it was bad, but this is ridiculous.
I knew it was bad, but this is ridiculous.
I'm telling you why they wouldn't raise the price to cash-in on the mining boom.
There's such a thing as price elasticity, they can still raise it some without major backlash if they're this supposedly salty over lost money. It still doesn't prove how this statement is just them being "salty".
Buyers that are cryptominers are only interesting on the shortterm. NVIDIA doesn't want to damage their image with their core audience. So this makes perfect sense.
I personally don't understand why nVidia cares. If people are willing to drive up the market value of their products—even if only in the short term—that's good for nVidia. And as far as branding, I don't think their brand is in danger any time soon.
This effort is nice for us though. Although I wonder how serious nVidia actually is.
This effort is nice for us though. Although I wonder how serious nVidia actually is.
People give up PC gaming and move to console. I don't think anyone can guarantee they will come back once the price goes down.
They're probably just trying to save face with angry consumers who are just looking to buy cards for their normal use but can't.
It doesn't mean shit, retailers can't tell the difference between a gamer or a crypto miner. Regardless, Nvidia can point to this and say "we tried"