Hashtags on Parler denoting Trump's favorite conspiracy theories — #Dominion, #Sharpiegate, #QAnon — trend freely, without the restrictions Twitter and Facebook have instituted to suppress them. Stories from fringe sites pushing baseless allegations of voter fraud are not flagged as disinformation, as they often are elsewhere. Videos from the Million MAGA March depicting heated confrontations between MAGA supporters, counter-protesters and D.C. police are shared as evidence of rampant antifa violence, omitting necessary context that would show otherwise.
Ever since its launch in 2018, Parler has existed in a boom-bust cycle — constantly promising to be the "free speech" alternative to places like Twitter and Facebook.
Virtually every time there has been a blowup in the press over social media companies moderating conservative content, big-name populists would publicly proclaim they were leaving the platforms, urging their followers to follow them to Parler. Usually, however, they would return to their regular Twitter schedules and Facebook posts within weeks, engaging with their exponentially larger audiences on those platforms.
Whether Parler can actually scale and present a reliable challenge to Twitter or Facebook is another question, though. It could simply go the way of other right-wing media projects and remain ostensibly on the fringe.
"The self-segmenting of this group to Parler will intensify their extremism. No doubt about that," said Carusone, of Media Matters. "But it will also weaken the influence of the right-wing by siphoning off a segment of users, many of whom will be the most engaged users."
It's a point that even some pro-Trump allies are making. During a Nov. 13 appearance on Fox Business Network, GOP Congressman Devin Nunes was parrying questions from Lou Dobbs, a nominally Trump-friendly anchor, who asked him bluntly if the GOP had a legal plan to save Trump.
"In order to win these battles," Nunes said, "we have to have a place to communicate. When you ask, what are we doing now, that's why millions of Americans are flooding over to Parler. They're flooding over to Rumble."
"Good lord, congressman," Dobbs responded. "With all due respect, congressman, and I respect the hell out of you — pushing Parler and Rumble is not an answer to what I'm asking."
On Parler, MAGA’s postelection world view blossoms with no pushback
The rapidly expanding social media site has given Trump backers a platform to simply dismiss the postelection reality and reinforce baseless voter-fraud conspiracies.
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