More details here: https://uploadvr.com/palmer-luckey-truly-mainstream/Oculus co-founder Palmer Luckey said as much in a new entry of his personal blog posted today. In it, he reasoned that it is the quality of the experience, not price, that will ultimately make VR take off.
"Hardware sales get a lot of attention and speculation from analysts and consumers alike, but the real name of the game revolves around the number of people logging in and spending money each week, the life force that makes everything actually go," he wrote, further adding that cheap VR headsets like the phone-based Google Cardboard may have millions of owners, but few people continue to use them and buy content for long.
"Lower pricing for existing VR technology can help expand the size of the active and engaged userbase, but not to nearly the degree many people would expect," he said. "I want to take this a step further and make a bold claim: No existing or imminent VR hardware is good enough to go truly mainstream, even at a price of $0.00."
That said, it's important to understand what Luckey means by the concept of 'truly mainstream', which he himself explained.
"If I had to make a concrete bet, I would put a hypothetical ultimate ceiling for VR in the next two years at perhaps 50 million active users, and that could only happen with an unreasonable amount of investment that would be better spent on other parts of the problem," he said. "That is okay! That is fine! That is great, even! That is more than enough for a healthy VR ecosystem, especially given the high spending potential for engaged VR users, but well short of the ultimate potential."
"Every dollar that goes into making those things better now will pay huge dividends down the road," Luckey summarized, "especially when compared with forced marketing to segments of the world that are not yet ready to embrace VR."
Original blog post: http://palmerluckey.com/free-isnt-cheap-enough/
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