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Phil Spencer: Amazon and Google are ‘the main competitors going forward’ in relation to Sony and Nintendo’s ability to create a cloud infrastructure
- Thread starter Fiery Phoenix
- Start date
That market is untapped so far. I think it's a bit premature but i could see the potential of the cloud and services that can reach into more houses then traditional consoles have.
For streaming he does have a point, there's a reason Sony (and I think Nintendo?) and MS looked for a partnership for streaming tech. Btw. I only remember the headlines from back then but did anything ever come out of that?
Or did I imagine Sony and MS working together on that and my brain is playing tricks on me ...
Or did I imagine Sony and MS working together on that and my brain is playing tricks on me ...
That's what analysts have been saying right?
think even some people here have mentioned they believe this as well.
think even some people here have mentioned they believe this as well.
I don't believe so yet, but there is some sort of deal in place for the future. It's unknown what that entails, though. It was in May of last year that they said they'd be partnering up on that, but I'm unsure if they've actually fully transitioned it yet.
Absolutely feel free to correct me if I'm wrong on this.
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Yes, but as tenants Sony are always going to be at a cost disadvantage in that sphere which is what Spencers point is.
Although I think it'll be about midway through the generation after the XBSX and PS5 before it's really a thing.
Makes sense as he's talking about cloud streaming. Although with Stadia, it feels like Google's already out of the competition.
So, the logical thing would be for Sony to partner up with Amazon, but they actually chose Microsoft. Which is... interesting.
Highly disrespectful but it fits with this marketing narrative pushed through various media publications where they act like PS Now doesn't exist or lacks features it clearly has.
The logical thing is for Sony to go with whoever offers them the best deal.
If you see someone as a main competitor, you don't support their business.
Yes, and PS Now is very competitive on price and library. Maybe there are some better tiers of Azure that only Xbox gets access to? Not to mention we still haven't seen cloud gaming completely take off. Stadia gets a bad rep it feels like. For VR or other latency intolerant experiences people have a lot of doubts about cloud gaming ever replacing locally processed games.
This isn't necessarily about cloud streaming games but just infrastructure isn't it? And yeah those 3 are the biggest. I don't think the head of MS will care too much if Sony/Nintendo are massively successful in the future, possibly more so than Xbox, with streaming if its on their Azure servers. Money is money. Its a win-win for them.
Lol I think he said this so that in five or so years when Xbox/MS inevitably do better than Amazon and Google Spencer can tell his bosses that its a win. Amazon gaming may not fail as hard but Stadia isn't going anywhere good.
You can only say this if you think psnow is the same thing as Azure.
Even as an avid Sony buyer, I have so much respect for Phil and what he has done for the Xbox brand. He isn't wrong in this approach, as by next generation, Cloud gaming will be a major way to play (as long as politics don't continue to curb technological progression).
Sony will now get together with Google so that they can kill Stadia and make a great PS5 Cloud service with great exclusives.
Microsoft loses.
/jk
I don't care what plattform has currently the best standing or the best cloud service etc. Microsoft does not have the games I want to play so they could do anything they want and I still won't get back into their ecosystem.
Microsoft loses.
/jk
I don't care what plattform has currently the best standing or the best cloud service etc. Microsoft does not have the games I want to play so they could do anything they want and I still won't get back into their ecosystem.
lmao sure phil
google will drop stadia in a few months, such great competition
some weird things coming out of xbox leadership lately
unless he's talking specifically about cloud infrastructure, and that doesn't seem like it from the article itself
google will drop stadia in a few months, such great competition
some weird things coming out of xbox leadership lately
unless he's talking specifically about cloud infrastructure, and that doesn't seem like it from the article itself
The article mostly seems to be about tech and services and everything around games as opposed to the games themselves, so I'd say he's not wrong.
He is right, we are about to see those 3 bigs dominating the cloud market in the very next future.
But Spencer is solely talking about streaming here. And they did partner with Sony in that regard.
No, not yet.
...
Anyway - if he views MS primarily as an technology/infrastructural company going forward, and Xbox as just another vehicle on top of that, then he's right. In terms of competition as a games platform/service company, he's probably wrong. His comment is telling of MS's current outlook on which type of company they are though. There is no battle between MS and Sony or Nintendo in the cloud infrastructure space, indeed MS is in the processing of signing at least one of them as a customer.
this is about cloud gaming and streaming, but of course people will ignore that and get worked up anyway.
Gaming is in the cloud now and Sony/Nintendo are not going to be spending billions to create an infrastructure on the level of Amazon, Google or MS. It makes sense to ride on one of their backs. If MS is seeing the cloud as it's own future (which it is), then it makes sense that MS sees Amazon and Google as the more direct competitor.
You don't think Amazon are going to use the games department of their online retail operation, and google are going to use youtube, to promote their game streaming businesses?
