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PlayStation 5 is the official sponsor of the UEFA Champions League
- Thread starter Toumari
- Start date
Pretty sure CL deal existed even when Xbox was the console of choice for FIFA?
Anyway, Dualsense is listed as a feature in the FIFA 21 page, so we know who's got the deal.
Anyway, Dualsense is listed as a feature in the FIFA 21 page, so we know who's got the deal.
When was Xbox ever the console of choice in Europe outside of the UK?
This doesn't have any bearing on FIFA marketing stuff. UEFA and FIFA are different organizations.
Why would they drop a multi year, extremely effective marketing deal? This isn't a new deal, it's part of their existing partnership with UEFA, which they'll probably never drop.
And this is how Playstation wins Europe, again.
edit: ok that's obviously jumping to conclusions, but yeah, CL marketing is absolutely massive in Europe. I can't think of any other widespread, popular, long-lasting event that would have a bigger impact, nothing comes close imo.
edit: ok that's obviously jumping to conclusions, but yeah, CL marketing is absolutely massive in Europe. I can't think of any other widespread, popular, long-lasting event that would have a bigger impact, nothing comes close imo.
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They are CL sponsor since 1997, so this isn't really huge or new, iyam
Hasn't PlayStation been a sponsor going back to PS2? It used to pop up on the ad bars quite a bit in the mid 00s. That's the earliest memories I have of UCL, not sure how far it goes back
Do they have fifia marketing for ps5? They already have mainland europe, fifa would guarantee sony stay dominant in the uk.
As a German, hopefully not. 😉
But yeah, UEFA and Playstation are a thing for like the last 20 years minimum. Europe is usually Playstation region and I'm sure the UEFA marketing deals where part of the equation for that to happen.
Yeah, been like this for a long time. Guess it's just an extension. Like bread and butter.
Champions league games get shown to tens or hundreds of million of people. This is not only for europe
Yea but new fifa is also probably with ps5. On their website they refer to dualsense many times for fifa 21 .
Probably, they explicitly feature the DualSense's capabilities in their site.
That's fair. I do question the value of such mega-deals going forward, though. I mean surely that battle is over?
I do find it intriguing that this gets praise but people love to knock the piss out of MS for trying to do something similar with the NFL. Sure they fumbled that opportunity at best, but clearly there is something to be gained in associating your gaming brand with a major sporting competition, and MS hasn't been in any position to replace Sony as a UCL sponsor
How about Commodore?
These were the better days (for both lol)
Didn't know they'd been the sponsor since the 90s to be honest.
I removed my comment about the FIFA stuff as I wasn't sure if that had any barrings, but apparently not. However like Nightengale said FIFA 21 does advertise full support for DualSense which may indicate that deal remains.
I removed my comment about the FIFA stuff as I wasn't sure if that had any barrings, but apparently not. However like Nightengale said FIFA 21 does advertise full support for DualSense which may indicate that deal remains.
They almost never advertise games at CL games for some reason. Only the console, which I find odd.
The Champions League is the biggest club competition in world football, the marketing will be global.
Probably, but this is not representative for that.
This is just a matter of UEFA billboards, that's it. Playstation and Sony adboards in FIFA (since they had the Champions League a couple of years ago) and PES before it were present on all versions of the game, including Xbox. It's just UEFA.
One exception in recent years I've seen is having Astro Bot showing up briefly when that game was hot.
Yeah, this is more of a continuation considering PlayStation has long sponsored the Champions League since the late 90s. But the fact PlayStation 5 is sponsoring now is somewhat interesting. IIRC, whenever sponsorship from the new hardware kicked in, it was after launch (or in PS4's case, weeks before launch), not several months before launch.
They use it for marketing games and other PS products too. An equivalent marketing campaign to the level of the CL's reach would likely cost an absolutel fuck load more and probably not be anywhere close to as effective.
The season was stopped for Covid or this would not be in place now, it would probably have been in play when the new Champions League draw was made etc.
I'm not sure that's on their agenda anymore. After the exclusive FIFA stuff they had never moved the needle I think they've given up.