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"PlayStation 5 Will Be Dead on Arrival with Sony's 'Hardcore Gamer' Strategy"
- Thread starter Neat
- Start date
No offence Neat but that op-ed is exceptionally low quality. It only takes 2 minutes of research to produce the original quotes from Kenichiro Yoshida from IR Day. The first thing to consider is Kenichiro is talking to investors.
Kenichiro Yoshida: "As we speak, we provide, as I said, the immersive business and experience is something we would like to continue to place importance on. If you look at the game industry as a whole, the console market is not a major market, rather it's a niche market if you will. But for core gamers, immersive experiences are something we would like to value. In this respect, for the time being, the console as something that brings about computing functionality to the users is very important, but on the other hand, technology will progress and so as I said today, the Remote Play and PlayStation Now, the streaming services will be worked on in parallel, that is what we are doing at this moment."
There are some 2 billion gamers worldwide by most estimates. "Niche" and "hardcore" are words employed by Sony to place the current dedicated home console market in context, relative to the much larger mobile gaming market. Someone who is willing to spend upwards of $400 on a dedicated gaming device to experience blockbuster games.
Sony see high value in this market and will continue to place significant focus on immersive AAA experiences. At the same time, Yoshida spoke about the evolution of gaming and providing multiple options for users (Disc, Digital, Streaming). He spoke about Sony's partnership with Microsoft and taking their cloud streaming plans to the next level. Sony will also continue to advance and promote Virtual Reality because they view it important to the future.
Yet this author (like others before him) forgets who Yoshida is talking to, misconstrues "niche" and "hardcore" as meaning PS5 might come with a $800 price tag, and erases all mention of Sony's cloud streaming talk in order to make it appear Microsoft (and Nintendo) are the only platforms interested in catering to a wider audience.
Kenichiro Yoshida: "As we speak, we provide, as I said, the immersive business and experience is something we would like to continue to place importance on. If you look at the game industry as a whole, the console market is not a major market, rather it's a niche market if you will. But for core gamers, immersive experiences are something we would like to value. In this respect, for the time being, the console as something that brings about computing functionality to the users is very important, but on the other hand, technology will progress and so as I said today, the Remote Play and PlayStation Now, the streaming services will be worked on in parallel, that is what we are doing at this moment."
There are some 2 billion gamers worldwide by most estimates. "Niche" and "hardcore" are words employed by Sony to place the current dedicated home console market in context, relative to the much larger mobile gaming market. Someone who is willing to spend upwards of $400 on a dedicated gaming device to experience blockbuster games.
Sony see high value in this market and will continue to place significant focus on immersive AAA experiences. At the same time, Yoshida spoke about the evolution of gaming and providing multiple options for users (Disc, Digital, Streaming). He spoke about Sony's partnership with Microsoft and taking their cloud streaming plans to the next level. Sony will also continue to advance and promote Virtual Reality because they view it important to the future.
Yet this author (like others before him) forgets who Yoshida is talking to, misconstrues "niche" and "hardcore" as meaning PS5 might come with a $800 price tag, and erases all mention of Sony's cloud streaming talk in order to make it appear Microsoft (and Nintendo) are the only platforms interested in catering to a wider audience.
Heh, amusing article.
In reality, history will repeat itself and the PS5 will storm out of the blocks at launch.
In reality, history will repeat itself and the PS5 will storm out of the blocks at launch.
I mean, it worked this gen. The blue ocean doesn't exist anymore, no one is going to expand the gaming audience because it's already everyone. Targeting "hardcore gamers" is probably the best strategy sense they're the ones that people will go to, to decide their next console purchase.
we really do get the same hot takes articles at the dawn of the beginning of each generation, do we
I doubt the PS5 will do what the PS4 has done just because I'm sure Microsoft will pull back in some of what they lost to Sony to begin with but lol at this shit. People that have a current PS4 that have invested in a library of games are likely to move on to a PS5 at some point because of the easy transfer. People talking about Gamepass being the Sony killer, if that was true wouldn't Xbox be outselling Playstation at this point month to month? Gamepass is great but not everyone cares about it.
It always looks "nigh impossible" for the king to be toppled until he is. I'm not saying I think it's going to happen, or that it's likely, but we haven't even seen the console, or its price point, or its specs yet, so saying because Sony was successful this generation they will be next generation is a premise without a foundation. Nintendo was at the top of the game, then they weren't. Microsoft was at the top of the game, then they weren't. Hell, SONY were at the top of their game, then they weren't. Why make baseless predictions?
Outside of the Wii being the sales surprise it was, Playstation has been at the top literally the entire time Sony has been in the market. Hell even the PS3 eventually caught up to the 360 and passed it. No king rules forever and blah blah but unless Sony commits the most heinous of fuck ups I just don't see them falling out of the top "home' console. The only thing that I think could cause an imbalance is Gamepass and so far it hasn't but if it does they will just make their own anyway.
Sony is doomed at the end of every generation it seems.
Maybe it might happen this time, guys. Fingers crossed!
Maybe it might happen this time, guys. Fingers crossed!
The way gaming's going is subscriptions from nearly every publisher. People will have to pay several subscriptions to play all the games that they want.
It's like 2012 and 2013 all over again. 🤣 PS4's massive success taught these fools nothing.
Edit: Also calling a PlayStation console DOA is the most idiotic thing ever considering that the worst selling one still managed to sell 90 million units despite launching at $599 and a year later than the competition. Any other console brand would have been DOA with those fuck ups but the PS brand is too strong and massive to die like that.
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The author is right. If the PS5 isn't a mobile phone that heavily caters to the casual market, they might as well kiss their business goodbye. They should also cancel all single player titles immediately and begin producing several battle royale, auto chess and moba titles to capitalize on the popularity shown by titles such as League of Legends and Teamfight Tactics. Because as we all know, the best way to be successful is to flood successful markets to point of over-saturation and the inevitable long term success that comes with trying to satiate audiences that are already satisfied. /s
I do hope the ps5 is not 500 dollars though because I won't buy in as quickly as I did with the ps4.
I do hope the ps5 is not 500 dollars though because I won't buy in as quickly as I did with the ps4.
It did, it taught them to reuse the same articles as last time just change a couple things.
well in the face of 2 billion gamers something to the tune of 100M+ is definitely considered niche
Not really in US mainstream media. Even with the One they were doing damage control.
It's funny cause now in the television space that is happening now and people are now starting to realize it's getting really expensive and that we may end up circling back to the bundle ala cable packages.
Thing is, it's not 2013 anymore. The market and consumers expectations today are vastly different from back then, not to mention the blessing of MS' initial screw up (which, conceptually, seems like something people would be ok with these days, just an example of how different things are today).
You're all in for a surprise if you think Sony is going to easily win again next gen using the same tactics.
😂 You are probably right. These idiots are doing it for the clicks.
I would think that's exactly the market segment that buys game consoles at launch prices with a limited selection of games? And then when you have established a solid base and have a bigger library and you start shifting focus to the general audience.
Imagine hearing this from 2000 before PS2 came out.
It's like 2012 and 2013 all over again. 🤣 PS4's massive success taught these fools nothing. Also calling a PlayStation console DOA I the most idiotic thing ever considering that the worst selling one still managed to sell 90 million units despite launching at $599 and a year later than the competition. Any other console brand would have been DOA with those fuck ups but the PS brand is too strong and massive to die like that.
I remember a couple articles back then.
Interesting.
One little tid bit. If the numbers are correct on wikipedia then the Switch is going to pass the Xbox One in sales within a year or so.
It's was crazy than and it's still crazy now, I just really don't get it.
I really miss the days where all the discussion was about having killer apps. The core of gaming is, indeed, games. Whoever has the killer apps will own the core, and by killer apps I don't mean hardcore games but good games for whoever the public target is. The rest, such as having better hardware, online, and gaming experience in general is a second order factor. It matters, but it's not the main thing.
Sony is well prepared to earn the heart of whatever public it targets because it has a good track record with exclusive games. So, if we want to give this article at least some credit, the take away is that focusing on a narrow market will leave room for other companies to grow outside the hardcore niche. It's not that Sony will losing the war for the hardcore gamer, the peril is that other companies could grow in other segments (e.g. cloud) that also generate revenues, and so Sony would lose some relative weight in the industry overall.
I think this is the hypothetical analysis of why Sony should, in opinion of the writer, try a more comprehensive strategy.
Sony is well prepared to earn the heart of whatever public it targets because it has a good track record with exclusive games. So, if we want to give this article at least some credit, the take away is that focusing on a narrow market will leave room for other companies to grow outside the hardcore niche. It's not that Sony will losing the war for the hardcore gamer, the peril is that other companies could grow in other segments (e.g. cloud) that also generate revenues, and so Sony would lose some relative weight in the industry overall.
I think this is the hypothetical analysis of why Sony should, in opinion of the writer, try a more comprehensive strategy.
Thing is, Sony knows how to sell consoles better than anyone. For 25 freakin years now.
End of this gen, highest selling consoles of all-time will be:
1. PS2
2. PS4
3. PS1
4. Wii
5. PS3
But yeah, let's keep underestimating them with these articles.
thats nonsense, gearing it towards the audience that spends more money in gaming is a proven and tested model, and the right choice.
I remember too. Sony was supposed to be in "big trouble" back then too because MS was coming into the console space and the Dreamcast was already "too successful". This shit never changes, they are just repeating the same old articles for clicks.
Looking at past consoles, a Sony Playstation iteration has a 75% chance of selling over 100m units. Even Sony's "failed" console was the second best-selling console of its generation. Most recently Sony focused on gamers with the PS4 and it sold gangbusters, is about to pass 100m... this op-ed is a piping hot take of stupidity. Microsoft can't deliver the same kind of quality first-party games and Nintendo can't get third-party AAA hits. The PS5 is also not going to be $800.
There is no way the Ps5 is dead on arrival. The brand is too powerful to fail in the gaming space. They could release a box with specs inferior to other products on the market with less launch games for $200 more and it would still sell way more than its competitors, especially in some European countries.
No one thinks it will be easy, just that they won't fail next gen.
What was wrong with the 360?
It had everything from action to JRPG's
Sony needs the COD community as soon as ps5 launches basically. Which they already paid for so they will be fine.
I'm don't want to ignite consoles wars of any kind however lets look at it from a realistic point of view. As long as Sony prices the PS5 correctly then they will probably outsell whatever Xbox has. Historically Microsoft has never been able to keep up with Sony in the long haul and can only compete with Sony in 2 markets in Europe & NA while Sony has dominance everywhere else. It's a fact that there are more people out there with PS4's and in turn more games for PS4. With backwards compatibility people will be enticed to get a PS5 so their games will carry over. People keep bringing up games pass and streaming. Game pass doesn't sell consoles and streaming is an unproven in comparison to buying physical and digital copies of games. Then there is the exclusive games that sell consoles issue that Microsoft has been dealing with for the last 3 generations as someone has previously mentioned.
Obviously not. Playstation home consoles sell. That's always the truth.
I dont think hardcore gamer strategy is a good however and from the specs alone.. it sounds it wont be cheap. Not expecting PS4 numbers if that is true.
I dont think hardcore gamer strategy is a good however and from the specs alone.. it sounds it wont be cheap. Not expecting PS4 numbers if that is true.
How is the market different ?
Because of game pass and streaming , what are these new consumers expectations that we see increase sales ?
This like people saying consoles dead because of mobile .
Plus everything thing new that coming up Sony has a hand in like VR , streaming etc etc .
