Shortly after the image showed up on my Twitter feed, I walked into CD Projekt's meeting space at E3 and asked the company about it. I sat down with the artist responsible for creating it, Kasia Redesiuk. She's one of the art directors working on
Cyberpunk 2077.
Redesiuk joined CD Projekt Red years ago to create concept art for
Cyberpunk 2077. She would eventually go on to become the art director for both
Gwent: The Witcher Card Game and
Thronebreaker: The Witcher Tales. Today, she's responsible for all the in-fiction media in the environments of
Cyberpunk 2077. That includes advertisements like this one, as well as branding for the game's many megacorporations.