It came with my One X and less than a month after launch I sold it, sealed. One store offered me $10 CAD and another one $20 CAD, both in store credit.
Player count must be tiny at this point, which I don't think will motivate Bethesda to do more than the bare minimum. Also, Microsoft can't be happy that they bundled this disaster with their console one year after release. I'd have taken any other game before this one with my console and I only bought it because I got a great deal that didn't apply to any other bundles, that's how hard this game has bombed.
Bethesda's problem now is that they might have to rethink their approach to other games that are already deep into development, and change some decisions. Fans seem fed up with some stuff and they've gone from being a beloved company for which everything works out and has great press to... another EA, Activision, Ubisoft. They also have the problem that the studios that share their market have become more prolific and talented, such as CD Project Red, or are about to grow exponentially like Obsidian.
It'll be interesting to see what they do.