Much has been said about the death and rebirth of the Toyota Land Cruiser, which left the U.S. market after the 2020–21 Heritage Edition. But it was all a ruse, a necessary step in a model realignment that Toyota's North American arm had planned all along. Instead of moving in lockstep with the rest of the world to the new 300-series Cruiser chassis, Toyota Motor North America hit pause and waited until the closely related 250-series chassis was ready. From what we now know and have experienced, the collective internet hand-wringing over the move to the so-called Land Cruiser Prado configuration (as it is known worldwide) is woefully misplaced. The new 2024
Toyota Land Cruiser is the best Land Cruiser in years because of this change.
For proof, all you need do is look at the
Lexus LX600, a bloated and expensive six-figure behemoth (the base model you'll never see is $93,915; all other trims exceed $100,000) that is the Lexus interpretation of the global 300-series Land Cruiser. A similar fate would have defined the Land Cruiser if it had adopted the 300-series and succeeded a model that already had a base price of $87,030 back in 2021. Instead, the 2024 Land Cruiser represents a change the faithful have been demanding. It has tidier dimensions and an attainable price of just $57,345 for the base 1958 model (so-named for the nameplate's North American debut year), while the nicely equipped volume-selling Land Cruiser grade is a reasonable $63,345. The First Edition, a limited-time-only model with exclusive bits, will set eager beavers back $76,345.
