Has anyone here listened to the KFGD podcast today? They were discussing the different perspectives of Sony no-showing at E3 and Imran Khan stated that he had seen breakdowns of the costs that publishers are spending for their presence at the conference.
I know there was some discussion earlier today about the justification of Sony not attending because of the potential savings they could be pocketing and I thought it was interesting the discrepancy between what forum users here believe they might cost versus what someone in the industry has seen first hand.
He stated that an average third party publisher would have a spending threshold of around 10 to 15 million dollars.
It's even more insane for first party publishers - i.e., Sony or Microsoft. He stated their spending thresholds were upwards of 50 to 60 million dollars. You read that right. 50 to 60
MILLION dollars. That includes press conferences, booth space and booth sets, and employing people to run said booths.
When all the major publishers are vying for attention throughout the week of E3, and they're spending that kind of money, it makes sense that Sony ,or anyone else for that matter, doesn't want to attend. Especially if they feel they can move their announcements elsewhere and get the same kind of engagement with consumers at a lower cost of entry.
Here's the
timestamp if anyone is interested in listening to it.